Just wondering - What did you say in your emails?

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2003 SR5 V8 AWD - Imperial Jade Mica

3" Revtek Spacer Lift sitting on 285.60.18 Nitto Terra Grapplers

Kenwood 7120 DVD/Nav - K&N Intake - TRD Exhaust

I used the Toyota Canada website to get the email addresses of all the dealers I wanted to contact (not local ones I had already given up on.) I heard back from 8 out of 15. Six gave a price or were willing to deal. I was very specific on which vehicle and options I wanted, that I didn't have a trade-in and told them I knew it did not exist on a dealer lot so I would be willing to wait. I saved 2900 off base MRSP before options from the first guy that answered so he got my business (and he still made a profit.) Two others were also extremely close.

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'04 SR5 V6 4x4 Galactic Grey Mica. Delivered 03/17/2004. Link to my mod list in posts 7, 8 & 9 of this thread: http://www.toyota-4runner.org/general-discussions/21354-diy-mods-post-write-ups-here.html
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You know what's funny? When Toyota intro'd Access, you had MSRP - Set Discount = Access Price. The discount wasn't huge, but it was something at least.

Well, everyone *****ed about that and cried price fixing.....so now they just sell at full MSRP to eliminate that problem. Moral of the story, everyone should have been happy with the original system.

Say an example vehicle stickers for $30K. Under (new) Access, there's no heckling and you pay 30K + tax and you're out the door. In the "good ol days," the dealer could simply rip the sticker out of the car, put one in for $33K and you could heckle/beg/yell/scream your way down to $30K......wow, what a deal you got!

Now, if there are dealers near you that will sell vehicle under toyota.ca's MSRP, go for it......but is it really worth searching all over the country for the odd one? Now, there ARE some discounts/good rates straight from Toyota available on, say, leftover 04's so you're not totally doomed to paying full-sticker.

Just rest assured, your not getting "ripped off" by buying at MSRP, because that's what 99% of Canadian buyers are paying. When someone says they got a discount, chances are better that they're BS'ing, rather than the the dealer discounting.

Northof49,
I was mistaken on my savings and I also beg to differ. I saved more than I originally thought due to tax savings. Say the vehicle MSRP original sticker is 39220 everywhere (on lot, internet, phone, emails) plus options & tax = 48432.25. I found 8 out of 19 dealers I contacted (2/4 personally or 6/15 email) were willing to discount, some more than others, so I didn't have to heckle, beg, yell or scream to get a 2895 discount. Subtotal of 39220 included options, freight & prep, A/C tax & fuel tax. Final of 45103 means a nice hot steaming pile of BS worth 3329.25 that doesn't make me feel like I got ripped off. In fact, it puts a smile on my face when I go into the local stealer for service (no problems with the very friendly service dept.) to know I shut out their sales dept. (very arrogant salesmen & manager).
Bottom line, I consider MSRP as a rip-off guideline. Be honest when you go to buy. No need to grovel. Tell the salesman how you feel about their MSRP and that you want and know better. Happy shopping with Toyota Canada!

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'04 SR5 V6 4x4 Galactic Grey Mica. Delivered 03/17/2004. Link to my mod list in posts 7, 8 & 9 of this thread: http://www.toyota-4runner.org/showthread.php?t=21354
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That's cool, like I said, if you find a dealer that is willing to discount, more power to you!

I kinda come from the opposite side of the fence tho....working at a Toyota store in BC. You'd (generally) have a much harder time finding a dealer that dicounts here, as opposed to Ontario we've heard.

At our dealership, we don't give any discounts, except factory and regionally endorsed ones. Interestingly enough, everyone in sales here agrees that we can count on 1 hand the number of people who've actually walked out because of it in the 2+ years that Access has been around. Strangely, all of our previous sales records have been beaten since!

The only shitty thing I've found, as a salesman, is that I can't give any "better deal" to my friends or long-term customers. That in mind, you could shop at Wal-Mart for 40 years and never get anymore discount than the guy who walks in for the first time, right?

Glad to hear you treat everyone alike. If customers get the same info that their friends and relatives get when they shop around then they won't feel ripped. In that case the only reason to walk is if the competition has better value (hard to beat Toyota products and pricing in comparison) or if the stealer is arrogant.
Now about WalMart... that is another thread I don't even want to start!

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'04 SR5 V6 4x4 Galactic Grey Mica. Delivered 03/17/2004. Link to my mod list in posts 7, 8 & 9 of this thread: http://www.toyota-4runner.org/showthread.php?t=21354
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Northof49,

Thank you for responding to this thread. Its good that we get some feedback from the other side.

May I ask why BC dealers can't haggle on the price and dealers in Ontario can? As you know, I have read a few articles (Globe and Mail) stating that Toyota has abandoned its one price tactics. All that seems to have changed is that Toyota lists everything at MRSP. Whats the difference? Thanks in advance if you can help me out.

Grimace

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This is how I see it. The thing about Walmart, even though I dislike them alot, is that their pricing is quite competitive nationally. Whereas with toyota, how can a 4runner in BC be so much more expensive than in Ontario?They all come from the same port in Richmond. You'd expect the price to more expensive back east due to shipping costs.

As well, Walmart's pricing poilcy is ensured by its competition such as Zellers, Superstore and etc. You can shop around for the best price and the stores as metioned offer a price match guarantees should you find it cheaper elsewhere. If you want a toyota though, you can't go to another store to compare prices unless I want to buy used. It just doesn't seem fair.

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I might be wrong, but I thought pricing policies like "Access Pricing" is against the law.

Isn't this like price fixing or collusion for consumers in B.C., Canada?

For example, would it be fair if all gas stations in B.C., Canada decided to sell gas @$1.00 per litre.

Please, someone who knows a lttle about business law shed some light on this topic?

Ok, I'll try to clear this up a bit. It's not that dealers "can't" discount prices....as evidenced by the discount that another member above recieved. Toyota does not forbid dealer from discounting, as that is price fixing. It says right on the website that "dealers are free to set their own prices." (I think that came up earlier in this thread as well)

Now, since dealers are allowed to discount, they are also allowed not to discount. Basically, what Toyota would like to eliminate is you and your neighbor buying the same truck, but one of you "got a better deal," because you negotiate better, bought an in-stock vehicle, whatever the case may be.

So, why the differences between zones? That ones really in the air. Basically, it just looks like a higher percentage of BC dealers (for example) are not willing to discount. Why are the Ontario guys (for example) possibly giving more discounts? Likely to be competitive with the huge domestic segment over there. Since dealers are free to discount, if a few dealers in an area start doing it, it puts those selling at MSRP at a disadvantage.....so guess what happens?

This doesn't mean, however, that a new vehicle in ON can be had any cheaper that one in BC, as there are obviously still a large number of ON dealers selling at full-pop.

Access Pricing is gone, now they sell at MSRP.....that fixes any of these possible issues

Northof49 ,

I'm going ito test drive a Tacoma today.
You stated "dealers are allowed to discount, they are also allowed not to discount". I'm going striaght to the point now. If I got my dealer up here to give me a deal( higlhy unlikley), how's does Toyota to enforce its MSRP policy? Is Toyota going to penalize dealership? Is the salesman going to lose his job? Can you clarify this for me? Whats to stop the dealership from making a deal if they are allowed to sell below MSRP?

I might be going out of my way by saying this There are a number of BC guys here and the other boards who are looking for a new vehicle in the near future. If we can find salesman or dealer
who is willing to deal, they could stand to do quite well. The internet is quite powerful and word travels fas.t

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Grimace,
Sounds like the makings of the highest dollar value group buy I've come across! Get the boys together, put your order in Ontario (I'm sure I've got the stealer/dealer for you) and ship a full car carrier back west. This would still probably be cheaper than a local buy. Better yet if you can grab them at the port as they come off the boat (prep might be an issue). Toyota may not like it.
We have independent "domestic" fleet car dealers that buy in volume locally and ship into the N.E. states. They make money depending on the dollar exchange and still cover their shipping costs. The car companies tried to shut them down but they won in court. There must be a profit there. Got to love free enterprise!

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'04 SR5 V6 4x4 Galactic Grey Mica. Delivered 03/17/2004. Link to my mod list in posts 7, 8 & 9 of this thread: http://www.toyota-4runner.org/showthread.php?t=21354
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Count me in!

That's the tricky part. The best explanation is that once that one dealer discounts, it puts all those not discounting at a disadvantage. At that point we're on the brink of falling right back to the old system of everyone discounting, and you phone up dealers seeing who will give the MOST discount.

The idea is that if everyone is equal price-wise, you will purchase at the the dealer closest/most convienient to you and have a much less stressful and difficult sales experience. If you CAN get a vehicle for below MSRP, don't worry, you won't be getting anyone fired or dealerships shut down. Now, our dealership for example does not discount (beyond factory/regional authourized) to anyone; that's what make it fair.

Don't get me wrong here guys, I'm not saying Access is the car purchasing Bible you must follow, or even agree with......just trying to give some insight and point-of-view