Quote:
Originally Posted by 4Funnr
Uh, under invoice or under MSRP?
Why would they sell it to you for less than they paid for it?
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The dealer usually receives an incentive from the manufacturer called a "Holdback" bonus. So, even if the vehicle is sold at invoice price, the dealer still makes some money. Depending on what the holdback bonus is with Toyota, the dealer may go below invoice and still be in the green.