Interesting product... I guess?!?!

Is it just that magnetic sheet stuff that's typically used for vehicle signs? If so, I had one of those signs on the side of my old Tundra crumble to pieces after less than a year. It wasn't very strong magnetically either. Just picturing branches peeling the armor sections off while flinging them into the bushes.

I know it's magnetic and I know it's armor, but...
Their website has very little information about the actual product. Nothing about the product in the FAQ section. The only info I can find (unless I'm missing something) is as follows in the product description (using Tacoma as an example):

**For 2016 + Gen3 Toyota Tacoma Short-bed Double Cab ONLY**
- Urban Gray Swedish Camo - Large Scale
16 piece set:
- 4 fender pieces (two per side)
- 4 front door pieces (two per side)
- 4 rear door pieces (two per side)
- 4 bed side pieces (two per side)

What exactly is the material?
How thick is it?
Is it UV resistant?
Perhaps a video or two with product capabilities

I just left a website for another highly recommended off road accessories manufacturer that had no specifications listed for their winch bumper. Not even the finish is listed (paint, powder coat or raw steel?) Never mind that their website is setting off all browser warnings as NOT SECURE!!!

Some of these off road products companies make great products, but they do a lousy job informing potential customers.