Trying to purchase one in CA will likely cost you more. If you're open to buying out of state, that should net a better deal. I realize we may be in different parts of the MY as I purchased a 2019 in 4Q 2019 whereas the 2020s are not even mid-cycle yet but shopping out of state netted a deal 14% off MSRP on a 2019 where local dealers here in CO were 5-6% off at best. CA dealers weren't even competitive, standing firm at $10k over MSRP for the dealers who had one on the lot. I didn't get a competitive offer from most dealers west of the Mississippi and best deals were in the SE region. GA and FL were best. NC/SC right behind those two. Autonation dealerships are also very firm on pricing no matter the region.