"Okay guys - what are we gonna call this new model??
"What makes it unique?"
"We didn't paint the door handles or the rear door wind deflector. And we had extra paint so we used it for a cooler that matches the other parts we did paint."
"That's all?"
"Oh yeah, we found some leftover roof racks from the FJ Cruiser. We stuck one of those on it and some wheels from the TRD OR - but we painted them black. - wait, never mind the rack we are using those on the Pro - we found a wire basket for the roof rack in the dumpster. Let's go with that. We think it'll be worth $3,000 extra."
"Okay - how about the 'Adventure' trim?"
"No - the Rav4 has an Adventure model that has a suspension upgrade, we don't want to confuse anyone."
"How about the 'Highlander' trim?"
"We did that a few years ago - we already couldn't come up with a new name for our other midsize SUV so we called it that"
"Shit - Gina in the printing shop said we have a bunch of "Trail Edition" swag leftover."
"WTF - we literally just stopped using that name and called it the Off Road model... like last year or something.Cant' we just call it 'heritage' like we did with the LC200?"
"Yeah, but year me out; Trail was also a model of the FJ Cruiser called the Trail Team Ultimate Edition and we carried that forward to the 4Runner because we had this same conversation and didn't want to use a new name. And also we don't care. And people are stupid. And we're tired of marketing the same car for it's 29th production year. We tried over the past 10 minutes and didn't have a better idea. So let's just go with 'trail' and call it a day."
"Fair point - 'Trail' it is."