You definitely don't need a lift, but it does look better and lets face it looks are a huge part of this. I come from Jeep Wranglers and I wouldn't drive one without a lift. I bought my Pro because I didn't want to modify it, but I knew Eibach was developing some Pro specific springs which is what I did. I probably didn't get much more than 1/2" clearance, but I paid $1500 for springs, install, alignment and tires. That was worth the cost even if it didn't provide much more capability. I'm very happy with the looks and driving characteristics. Now if I was asked if I was truly happy with my lift on my Jeeps then the answer would be no.