I'd attest more of that to Jeep marketing and creating the Wrangler to be a real practical vehicle for soccer moms or the others that always wanted one, but it didn't make sense. Since the JKU, Wrangler sales have gone through the roof because of that. It became the next "cool" thing that everyone wanted to drive. You don't see famous people driving 4runners, so nobody cares. That's not Toyota's thing. It's society more than the fact that the 4Runner is outdated. Up until recently with the JL, Jeep tech was non-existent too. Now if you want it on the JL you are paying additional as nothing is standard on a Wrangler. I give so much credit to Jeep for doing what they did. Toyota SUVs in the US will never be as cool to the US population. If Jeep can sell millions of body on frame wranglers with solid axles, traditional 4WD systems, death wobble, and extremely sparse interiors than it's tough to blame the 4Runners fewer sales on that. Also, the 4.0L is fine on power. It's the transmission that needs an update and really the only thing I'd wish to change on the 4R. Jeeps with the Pentastar and the 5 speed were DOGS too until they went to the 8 speed.

In the US, practicality, reliability, etc. goes out the window for stupid expensive features or what Lebron James drives. The 4Runner is a better made vehicle than all of those that Rich listed.

And Rich, a RWD platform is about the only thing similar to those vehicles and the 4runner. Go get your Intelligent 4WD without a low range, unibody construction, independent suspension, and turbocharged crossover like everyone else with no personality and can't think for themselves and enjoy your trip down the Parkway. It's not the point of buying a 4runner and you know that. We don't want the 4Runner to change and get all those features.