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Elite Member
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Join Date: Nov 2002
Location: Eastern USA
Posts: 18,771
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Elite Member
Join Date: Nov 2002
Location: Eastern USA
Posts: 18,771
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Back in 2014:
“According to a designer who works at Apple, Jonathan Ive, Apple’s design chief, in bragging about how cool he thought the iWatch was shaping up to be, gleefully said Switzerland is in trouble — though he chose a much bolder term for “trouble” to express how he thought the watchmaking nation might be in a tough predicament when Apple’s watch comes out.”
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Ive actual wording was "Switzerland is fu*ked."
10 years later, Mr Ive is right. Switzerland made watches (Rolex, Omega, Patek Philippe, Audemars Piguet) did hit a nice bump during COVID (especially Rolex in USED market), but is now trending down again.
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