This is from the WSJ (paywall)
Car Sales Are Down Almost 20%, but Prices Are Setting Records - WSJ
Bob Carter, Toyota Motor Corp.’s North American sales chief, said the Japanese auto maker is benefiting from the higher pricing, despite the recent drop-off in U.S. sales, and trying to produce more of the lucrative SUVs and trucks that are in high demand right now.
“I’m building all the 4Runners, Highlanders, RAVs, Tacomas and Tundras I can possibly build,” Mr. Carter said.
(means supply is tight, may not be able to find too many deals).