I ended up with a 2014 Limited. I liked the real leather, bumper sensors, dual a/c, etc.. We tested the Syntex and Real Leather in the hot Texas sun and found the Syntex retained heat a lot more. Also helped that the Limited has ventilated seats too..
First off, if you are member of Costco, you can get $250 under invoice. That's a starting point. Other memberships offer similar deals so I'd check around.
Most deals I saw where about 3k under MRSP. Mine was about 5k under (not including TTL or trade in). Two modifying factors though.
- I did trade in my 03 so I'm sure they'll make money there.
- We have a really good credit score and I let them finance me. (They'll bundle my app to balance other apps with not so good credit and sell it so they'll make money there).
Just remember that EVERY part of the car buying experience is negotiable.