Update:
Looks like it's up early. Here's a complete sale list:
Parts

Prices are 40% off MSRP, not off already discounted prices. Some stuff started out so overpriced that 40% off still isn't a steal, but there is good stuff to be had. Now is the time for that full size spare TRD wheel, for sure.

Also thanks to @Hans Moleman for finding a free shipping code: TRDSHIP

Begins 4/4/19 and looks like skids and wheels are included...
Toyota Parts Center Online | Genuine Toyota Parts & Accessories

TRD 40th Anniversary Sale!
Today only, TRD enthusiasts can save 40 percent off select TRD Accessories when shopping online at parts.toyota.com and selecting a participating dealer. You read that right! Accessories like TRD Skid Plates, TRD Matte Black Alloy Wheels, TRD Lowering Spring, TRD Air Filters, and TRD Oil Filters will be discounted at 40 percent off MSRP only at participating online dealers. Discounts will be automatically applied to the “You Save” portion of your cart. Don’t miss out on these huge savings. Offer may not be combined with any other online promotions or discounts being offered by participating Toyota dealers. Limited-time offer valid from 12:00 a.m. Eastern Time (“ET”) on 4/04/19 through 11:59 p.m. PST on 4/04/19 or while supplies last.



Terms & Conditions:
*Online only promotion. Restrictions and exclusions apply. Offer valid for 40 percent discount on select TRD Accessories labeled with a green discount flag stating “this product is part of the TRD 40th Anniversary Sale.” Offer valid only for residents of the 48 contiguous United States. Customers must select a participating Dealer to see the 40 percent discount savings and discount flag on select TRD Accessories. Limited-time offer valid from 12:00 a.m. Eastern Time (“ET”) on 4/04/19 through 11:59 p.m. Pacific Standard Time (PST) on 4/04/19 or while supplies last. The 40 percent discount will automatically be applied to the “You Save” portion in your cart. Offer cannot be combined with other promotions or discounts. No adjustments on prior purchases. Items returned will only receive credit for the discounted price paid for the item. Applicable shipping and handling charges apply to all purchases. Oversized items are not eligible for shipping, including but not limited to, items/packaging exceeding 165" in combined length and width (e.g., TRD Exhaust Systems, Bumpers) and must be picked up at a local participating online dealer or by paying overweight freight charges. Any fraudulent or unauthorized use or validations will void this offer. Void where prohibited by law. Toyota Motor Sales, U.S.A., Inc. reserves the right to change or end promotion at any time.

ha nearest dealer to me that is listed (there are closer ones) is only 11% off on what i want...

whomp whomp

its not 4/4 yet unless you are in australia

Sale doesn't start until tomorrow.

whoops. tiny text on the iphone

thanks for the update

gimme gimme

I’m missing something here... I understand this does not start till tomorrow, but it says *participating online dealers*. When I look up a parts dealer it only returns my local dealerships. How do you figure out who’s participating online?

Apparently not all dealers participate in the online parts store. When you look up the list of dealers closest to you, each one has a red bubble on the right hand side of the listing. That red bubble will either show a phone number, or will say "select dealer". If it only shows a phone number, that means the dealer does not participate. If none of your closest dealers participate, you can expand the list to see dealerships that are further away.

The closest participating dealer for me is almost 200 miles away. I am curious to see what the shipping costs are when the sale begins tomorrow. It says $26.95 for skid plate shipping to me as of today. Sounds like a pretty good deal to me.

Many thanks for the education! I'll check out the list again.

I found a participating dealer in the next city over(about 20 miles away), but can't find a way to just pick it up vs. paying $27.95 for shipping.

I didn't see a pickup option on mine either. Calling that dealer's parts department directly is probably your best bet.

Not sure if this works for your selected dealer (but I suspect all of these sites use the same template), but if you go to view cart, there should be option for in-store pick up.

I've been on the fence about a skid plate, but at the 40% off price its going to be really hard to pass up. I big time wish I had waited to buy the black TRD Wheels. $516.00 plus tax is a steal for a set.

This is online only no in store pickup available. (directly from my parts manager)

No reason for me not to order a skid plate and wheels tomorrow 🤔

I bought parts in the past online from a local Toyota dealer instead of in person because of better pricing. They always said online and over the counter are two different things so I couldn't pick up even though I'm only less than 5 miles away so I would pay for shipping the items 5 miles to me

However there was big coupon during the last Black Friday sale from Toyota Parts Online. I included some transmission fluid and I got a call from the local dealer saying my order couldn't be shipped because of the transmission fluid. Then they arranged for me to come up to pick up all of the parts in person. I'm thinking buying TRD wheels tomorrow online and including 1 quart of transmission fluid so they will let me come pickup.

I can't seem to find a trd intake anywhere as part of this deal. You think it's excluded?