You can take every single one of these posts and swap "Toyota" for any other brand and post the identical thing on any other car forums.
Every brand has "thin" paint. When I had my xyz, the paint was great, but now, my abc has terrible paint.
Ceramic coatings won't stop paint chips, only PPF (paint protection film - aka "clear bra") will help with that.
Paints have actually gotten better and you can now get the same lustre and depth with far thinner coatings. Galvanizing parts has slowed rust (at least in most areas of the US) and peeling clearcoats are getting to be virtually unheard of.
Back away from the guy ahead of you and you'll reduce pain chips. Don't go off-road and you'll reduce them too
PPF for the win - front bumper, part of the leading edge of the hood/fenders, wheel arches and the area above the windshield and you're set. Add some ceramic and (if you don't scratch it), your car will look like new 10 years down the road.