Bought my 2020 TRD ORP last week. While waiting in the dealership on something, I wandered over to a new PRO. It was the bright sky blue color. MSRP was $48K. Beside the factory Toyota window sticker was a smaller sticker added by the dealership. It simply said "Dealer markup: $5000" and showed a total price of $53K.
I'd already bought mine so I did not inquire. First time I'd ever seen that in a dealership. Maybe it is commonplace, I don't buy a lot of new cars. LOL