Just paid $39060 for a trd offroad premium w/moonroof. Rather do my own mods down the road. Good luck on your search.

I doubt they are ever going to drop below MSRP on a pro. They can, and will be able to sell it. There are a lot of people who are still financially secure. Someone who worries about their budget enough to try and get a bit off MSRP aren’t the target for an SUV marked up $8k because of a badge and $2k shocks.

My local dealerships have been moving vehicles like crazy. Everyone around who’s financially secure is using this to get good deals and rates on vehicles.

Just search Cars.com. I found several discounted TRD Pro’s. Humble, TX dealer has a Green and Grey $1,700 off MSRP. Dealers are hurting right now and will be for awhile. You can get a deal. No one should pay MSRP right now. Good luck.

I was also quoted MSRP + TTL for a 2020 TRD Pro in Army Green in California today...

phatjoe,

I'm in New Braunfels, and I had similar experience with central Texas Toyota dealers in spring of 2018. I emailed, phoned, did internet searches, and created a spreadsheet to compare dealers, location, prices, and kept notes of sales conversations. Some sales people were straight shooters, some others lie.

Very interesting details can be learned when comparing salesman talk and dealer offerings. For example, one salesman told me only four 4Runners were sold in the Gulf States region had the KDSS option. Another day, another salesman told me only 5 had been sold with the KDSS suspension option.
Toyota has about 11 regions across US and each tailors their options for that market, which means what you want ...may not be readily available near you.

Another salesman in Altus, Oklahoma was completely transparent. We sat in his office and he showed me HIS cost and explained the current costing and his profit for several Toyota models. Unfortunately, he did not have what I wanted, but I'd be happy to return there to buy from that salesman.

Eventually, I bought a new 2018 TRD Off Road with KDSS ... in Denver. Saved more than $4000 ... lower than MSRP. In retrospect, I think I could have gotten an even better deal. But by that time ... I was tired of searching for the 'best' deal and I'd found my 4Runner at a decent price.

Be patient ... you can get what you want ...if you do your homework.

electricfingers

phatjoe, there's an army green Pro at Freeman in Hurst, TX. I got a fantastic deal there. Best of luck.

My 2020 AG Pro was $4k off. I had to finance through them, but the rate was fine.

I had a friendly relationship with a finance member at another dealership who made a phone call for me and got the discount handled.

They're going to get a little more desperate in the next few months. If you need it now, keep calling around.

There's an AG one here in Jacksonville right now. I'll link it below. It's been on the lot a few weeks and I bet they might do a deal on it if you get in touch. Given how cheap the flights are, it might be cheaper for you to fly out here, get it, and drive it back. That is, if they're willing to play ball.

2020 Army Green TRDP in Jacksonville

I'm curious. When you said you spoke with them, was that over the phone or did you go into the dealership physically?

Yep, can you smell the desperation?

Got to love the extra fee B.S. they tack on.
All prices exclude tax, tag, $98 Private tag agency fee and $799 Pre-delivery Service charge and any dealer installed accessories

Yep 22M on unemployment. This is only going to get worse and its just the start. They are really going to start to the feel the squeeze over the next 1-2 mo and then I can smell the desperation. Good time to be a buyer.

I think you're right. It's just a bit too early to start looking for deals. I'd also guess it'll be a few more months before they start feeling the pinch of floor plan financing and revenue/debt ratios on their other capital financing and need to move inventory.

4Runners, Tacomas, and a few other vehicles are probably not going to see the same discounts as F150's though. Toyota doesn't have the same constraints as Ford in terms of being damn near bankruptcy. So they can slow down manufacturing and sit for a while without forcing inventory down the throats of dealers. Ford doesn't have the luxury. So they'll be going full-on fire sale mode soon I'm guessing.

People are already reporting that they getting 2020 TRD PROs below MSRP during this pandemic. With the unemployment rate hitting in the millions, that’s a lot of people not buying brand new cars so the auto industry is going through a huge hit.

I'm guessing that 2021 models might be delayed or not even released. Does anyone know if the major manufacturers are still building cars?

None of my customers in North America are in production (GM, Honda, Toyota, Ford, FCA JEEP). Our automotive division was originally planning for a May 1 re-opening, but that's not looking great at the moment.