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Old 04-15-2020, 01:44 PM #1
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I thought pricing would be better, but quoted MSRP....

Hi,

I'm in the market for 2020 4Runner TRD Pro. I spoke to two dealers in Texas (Austin area) and they would not back down from msrp pricing.

I thought I'd see better pricing with sales being down...
I may have to venture out to the Houston and Dallas area...
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Old 04-15-2020, 01:50 PM #2
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Given that most AO's aren't marking them up by 25%, the MSRP is now the "sale price." I'd give them a lowball offer, people on here have claimed to have gotten steals on TRD Pros.

The last one I saw around here in Dublin was going for 57k, tho.
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Old 04-15-2020, 01:56 PM #3
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The majority of dealerships in the New Jersey/PA area are at and have been MSRP and would not budge. A few do the crazy "pro" markup and then come down to MSRP.
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Old 04-15-2020, 02:03 PM #4
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It's a TRD Pro...
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Old 04-15-2020, 02:04 PM #5
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It's a TRD Pro...
That half-assed front bumper trim is worth at least 3k over MSRP.
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Old 04-15-2020, 02:10 PM #6
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Army Green one on dealer lot in Ohio for $52k, fwiw.
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Old 04-15-2020, 02:26 PM #7
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If budget is a concern, a TRD Off Road would be the way to go. You're paying a $7k (iirc) premium for a Pro over an Off Road, whereas an Off Road with $7k worth of aftermarket goodies would be much better than a Pro.

If you're dead set on a Pro, most dealerships won't work with you if you're not in the building. If you're going to be lazy and just send out an email blast asking for the best deal, what makes you think the dealership isn't going to be lazy and quote you MSRP?
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Old 04-15-2020, 02:29 PM #8
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If you are getting it for MSRP I'd take it and be happy. If it's over MSRP you can knock them down. I was able to go from 55K to 49 OTD. Here in CA that's a steal. Pretty much paid about 1K over the actual MSRP. Not sure if they were too stupid to realize what I did or not.

Of course some would say I'm stupid for paying 1K over MSRP, but I got what I wanted, color I wanted, and at a price I was willing to spend. In the end though I'd go with an Off-Road after all the work I've done to it.
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Old 04-15-2020, 02:37 PM #9
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Dude, come down to Houston. Pricing here has been very good across the line. Surely you can do a couple hour trip for better pricing?
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Old 04-15-2020, 02:41 PM #10
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Try Costco or AAA auto sales, even if they can't save you a couple thousand, it will at least save you all the upsell, time wasting BS.
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Old 04-15-2020, 02:43 PM #11
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Take a deep breath and be patient (but hopefully not a COVID-19 one).

When the unemployment rate is 25% in a few weeks, they'll return your emails with a better price.

Good luck,

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Old 04-15-2020, 02:52 PM #12
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I would just wait it out. Things are probably going to be tough for car sales for a while. I bet they will come down over time.
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Old 04-15-2020, 02:55 PM #13
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Is it the Army Green one? If not
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Old 04-15-2020, 03:00 PM #14
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If you have the patience then I would wait. Keep sending out those inquiry emails until you get that offer too good to pass up. Might take a month or two or more. These dealerships are rolling the dice on the TRD PROs and other new vehicles hoping to find that desperate buyer who is willing to pay up to have it now. I truly believe these auto manufacturers are going to be in a world of hurt as more people who lose their jobs which means more people selling used cars to get rid of payments and buying older cheaper cars.
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Old 04-15-2020, 03:46 PM #15
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Quote:
Originally Posted by phatjoe View Post
Hi,

I'm in the market for 2020 4Runner TRD Pro. I spoke to two dealers in Texas (Austin area) and they would not back down from msrp pricing.

I thought I'd see better pricing with sales being down...
I may have to venture out to the Houston and Dallas area...
Ehhh let it sit. They're going to want to dump them in another month or so. They're just playing hardball with you.
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