YES...cuz they stop you when you go fast

From my understanding the TRD pads provide better stopping power but the cons are they produce a lot of break dust, have a shorter life span and are harder on the rotors. They also have a specific breaking procedure. If not done properly they can mess up your rotors.

Here is a good write up on Toyota brakes.
Brake Upgrade: StopTech Rotors + TRD Performance Pads | Tacoma World

I don't think TRD pads harder on rotors. These pads are grippier but softer compound and will wear out sooner. Replacing them especially up front is 10 min job. Slightly more dust is true but not bad enough where you will notice from over 6ft away.

x2 on akebono. fronts i just did with duralast gold rotors. feels great so far. kept the stock rotors to have turned when the duralast ones fail. (autozone product shenanigans)

Thanks for the info on the rotors. I was wondering how Toyota made the pads grippier with just ceramics. Usually brake pads with better stopping power usually have some type of metallic materials which wear down the rotors faster. I didn’t know if they were using some other type of material. But if the TRD is still all ceramic then the wear should be the same as the OEM pads

For the price, I have had really good luck with Bendix Fleet MetLocks on the front and Bendix Priority One Ceramics on the rear.

Going with akebono after reading this post. Thanks !

TRD pads are ceramic metallic, thus better grip. Tradeoff is lot more dust and slightly faster wear on rotors. Please read TRD pads instruction carefully. If I may I'd recommend primary break-in process and not the alternative they offer. Hard stops from 50 to 10 mph times 10, then drive for a while to cool your rotors (prepare to be amazed by pad material transfer to rotors and amount of wear on rotor after just doing that). Don't worry though, it is all normal. If you can live with brake dust on fronts - you will enjoy your awesome initial bite.

P.S. I ditched my stock rotors since last post for EBC GD Series due to superior casting and material resistance to uneven wear. My OEM had to much run-off or "warp" after 2 years of use and develop annoying jolting during slow casual stops with lite braking that felt like uneven surface because during normal to hard effort pulsing went away. It may be concluded that TRD pad wears OEM rotors more due to metallic composition. Just like any performance part - it will have some minuses to it's pluses.

I only use factory pads purchased from a dealer.
I once purchased Honda pads for my Pilot from an internet parts store. They looked good, nice Honda label box etc.but only lasted 20,000 miles! Obviously counterfit. Since I always put my old pads in the box I get with the new pads I was able to examine the counterfit box and pads. Very subtle differences upon careful examination.
So now I only get pads from dealer and carefully compare to old packaging and pads.
Factory pads give good rotor life and work very well for my driving.