Quote:
Originally Posted by westwind77
Tacoma, sure....LC, no way. I'm sure there is a significant margin to be made on the LC's based on their price but I can count on one had the amount I have seen driving around me the last year. Every time I get in my 4R for a drive, does not matter how short, I am guaranteed to pass one or more other 4R's on the road.
The profit margin on the LC can't possibly make up for the sheer volume of 4R's sold and their combined profit.
I live in a very affluent area and see a lot of expensive vehicles, if someone is going to pay 90k+ for a vehicle is will NOT be a 'Toyota'.
People don't seem to have an issue dropping that for a loaded Tahoe or Yukon (that will fall apart much quicker), but they just don't seem to want to do it for a LC, especially when the other vehicles are larger and more functional. The rest just pick a Benz or BMW X5.
The LC is a tough sell (IMO) with a 90k price tag and a Toyota name.
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Again there's a giant thread on this very forum discussing this all ad nauseam. The new US version of landcruiser will likely fall just below the GX in price. It's not going to be the 300 and cost close to 100k.
I'm not sure why it's hard to grasp that Toyota is going to release their best selling midsize BOF vehicle first (Tacoma), then start releasing the ones they will charge the most for and go down from there GX - LC - 4R. Just read the damn thread.