Quote:
Originally Posted by AZ Craig
I think the GX550 pricing is fine though and will sell well if you look at the competition. A decent Defender with the 3.0 is at least $75K and can easily run into the $80s or more if optioned decently. For Japanese reliability BoF (and hell, BoF in general unless you include the American monster SUVs) you pretty much have a null set other than maybe a fully loaded Sequoia Capstone which I think also pushes well over $80K. Vehicles like the Mercedes G then are in a whole other pricing category well over $100K.
In some ways I think the bigger question mark becomes what is the financial advantage of a decently equipped Land Cruiser (in the $68K to low $70K range) versus a lower trim GX550 for a lot of people. If the 4Runner Limited and Platinum pricing lines up around $60K (which it may very well based on the Tacoma pricing), this is another reason I could see some people moving up to the Lexus instead.
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I agree with you, in theory. Toyota is competitively priced with other manufacturers and Toyota/Lexus quality is a nice advantage.
My main concern is that the entire industry is pricing itself out of the market.
The automotive industry is fast approaching a breaking point where people, in the numbers manufacturers and dealerships need to keep record profits continuing, will either simply stop justifying $50k, $60k, $70k, window stickers for a daily driver or they won't qualify for a car loan even if they are willing to pay because of high interest rates and tightening bank credit.