[Jetboy]

Originally Posted by thatoneguy

They also definitely need to ease up on putting several thousand dollar packages on too many of their factory builds. Not every TRD OR buyer wants that $4,600 "offroad upgrade" package or that eye-watering $8,800 "Off-road Premium" package. Turns a $44k truck into a $53k truck real quick.

Saw it happen with 2023/2024 4Runners. In late 2022, it seemed like most Offroad Premiums they were building were loaded to the hilt with several thousand dollars in options. 9-12 months later, a LOT more low/no options builds started hitting dealers. No matter how much automakers want it, their wide middle class audience cannot reliably swing 55k vehicles--which makes me wonder what future sales of LC250s and 4Runners will look like.

Agreed.

But even the basic models aren't selling. As an example just searching for ones listed for a long time,

This is a SR5 that's been sitting for 131 days for sale and has price dropped $2,600 so far since listing.

cargurus.com

Another one under MSRP still sitting at 128 days that is an SR5 model (mis-listed) in a pretty basic trim without much dealer add ons.

cargurus.com


Considering how new these are and not able to move them - I think the writing is on the wall for what the market looks like in 6 months or a year.

[gomiami]

Originally Posted by Jetboy

Some new Tacomas are already sitting on lots for 100+ days. Something has to give. New trucks sitting 100 days is time to start cutting prices to get them moving out the door.

Maybe $55k for a TRD OR Tacoma isn't a viable market price.

I would hope not. The average car increased around 6% in 2021, 11% in 2022 and 3% in 2023. Not many people got 20% raises over the same period.

[thatoneguy]

Originally Posted by Jetboy

Agreed.

But even the basic models aren't selling. As an example just searching for ones listed for a long time,

This is a SR5 that's been sitting for 131 days for sale and has price dropped $2,600 so far since listing.

cargurus.com

Another one under MSRP still sitting at 128 days that is an SR5 model (mis-listed) in a pretty basic trim without much dealer add ons.

cargurus.com


Considering how new these are and not able to move them - I think the writing is on the wall for what the market looks like in 6 months or a year.

Yep.

It's also not just the notable MSRP increases from prior gen 2023's, there's of course the financing part. At least in my region, Toyota USA was doing 3.9% financing on Tacomas for the last three years straight. Currently, my region has no promotional financing rate available on 2024's. They'll probably have to change that pretty fast; that or start doing deep discounts like they did on 2024 4Runners.

Financing a $40k 2023 Tacoma at 3.9% is a lot easier than financing a $45k 2024 Tacoma at 7.0%. I really think Toyota will need to bring the promotional rates right back to not create a backlog of unsold trucks. Filling lots with a bunch of cheaper SR's isn't enough; financing $38k at 7.0% still sucks. I have to say that as much as I like the idea and price point of the SR's, having the lower power version of the engine in that trim is a total penalty box. For non-business use, I would want an SR5. At least the low-spec 2.4L is still worlds faster than the old 2.7L.

Toyota might also be wise to realize they swung for the fences with 2024 Tacoma pricing, and consider holding the MSRP flat for model year 2025.

This reminds me of the 2024 Jeep Gladiator, which despite getting a nice facelift and upgrades, LOWERED the MSRP $1,700 from 2023 MSRP. They just weren't selling. They'll give you $16k off a leftover 2023 Gladiator if any are still out there.


This is all to say I don't want to see a bunch of $52k 6th gen 4Runners on lots being offered with absolutely no promotional financing rates.

[AZ Craig]

Originally Posted by M1911

The OT+ is more than I want to spend. Yes, the reduced cargo space in the LC 250 is a negative, but the improvement in fuel economy is significant. I’ve seen a post from an LC owner that he is getting 22 mpg, versus 17 mpg in a GX. That might not sound like a big difference, but it is about 30%. I’m nearing retirement and don’t drive a lot these days, so the cost difference won’t be huge for me. I still have an irrational disappointment that the GX doesn’t get better fuel economy.

I'm with you on the gas mileage honestly, but the advantages of the GX550 packaging and tow capacity are worth it I think. The GX550 is not going to be a huge step forward from the 5th generation 4Runner (or GX460) in terms of fuel mileage. I think it comes down to usage like you mention however. Even with 15K miles a year, you're talking probably less than $100 a month (with gas at or over $4 per gallon). If you want something with better gas mileage, get a unibody derived cross over with a turbo 4 or hybrid power train.

It's a consideration, but to me, not a show stopper. I do want to drive both powertrains though and see what I think of them. I've already started to watch for "unclaimed" vehicles coming through the Phoenix metro in hopes of driving something.

[AZ Craig]

Originally Posted by thatoneguy

They also definitely need to ease up on putting several thousand dollar packages on too many of their factory builds. Not every TRD OR buyer wants that $4,600 "offroad upgrade" package or that eye-watering $8,800 "Off-road Premium" package. Turns a $44k truck into a $53k truck real quick.

Saw it happen with 2023/2024 4Runners. In late 2022, it seemed like most Offroad Premiums they were building were loaded to the hilt with several thousand dollars in options. 9-12 months later, a LOT more low/no options builds started hitting dealers. No matter how much automakers want it, their wide middle class audience cannot reliably swing 55k vehicles--which makes me wonder what future sales of LC250s and 4Runners will look like.

Then to top it off you have dealers putting several thousand of BS on their cars that they will not remove like nitrogen filled tires and other cash grabs like GPS locator theft systems. So then your $53K truck is actually a $57K truck with a bunch of dealer added crap on it.