I like this question!
There are three main reasons I'm driving a 4Runner (2008 4th gen SR5.
1. Between my folks, my sister and me, my family has had roughly 13 Toyota or Lexus vehicles over many, many years! Needless to say, I'm partial.
2. The 4Runner really suits my needs well - lots of hunting, modest off-roading, the occasional Nebraska snow storm, etc.
3. My previous vehicle, a Nissan Pathfinder, was at the end of its useful life and I was ready... see reason number 1!