Edit - I read the OP's question to be relating to off road campers, so the answer below is addressing that. I guess the points are still valid even considering he asked about 'trailers' not campers....
My insight into it is that the east coast, even the midwest to an extent, is too crowded to really "get out and use" something like an off road trailer. Additionally, there aren't really "trails" suitable for multi-day use.
When I lived in Ohio, a "wheeling" trip consisted of taking a day and banging around dirt roads and abandoned roads in some of the more rural counties, maybe a 'pay to ride' off road park like Haspin Acres or Southington.
Now that I have taken the effort to actually explore this country, and moved to the west coast because of it, I can see that the huge open spaces and massive tracts of BLM land in the west offer multi-day, truly remote adventure that necessitates some manner of sturdy camping accommodations.
Me, personally, I sleep in the back of the 4R; but some guys use roof top tents, and I've seen a few off road travel trailers out here. It's normal to see built rigs and guys who clearly wheel them long distances here. Back home you'd see the occasional built rig, but you knew it didn't truly see use. A guy back east might slap a roof top tent on for the poseur aspect - but you knew he didn't actually need it because 10 miles from wherever he was going to be camping, there was a Motel 6. Out here, there's places where there's no gas for 200 miles, let alone food, lodging, etc; which makes having a self contained unit like an off road camper a pretty cool - and truly usable - idea.
So to answer your question, I guess you put the business where it will be the most profitable. Sales and installation at the point of use as opposed to a continent away. I don't know what it costs to ship a camper, but I'm sure it's fairly pricey.
I recently met this guy and scoped out his work (Oregon, though):
TrailAgain
Navigate to his trailers page...