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Old 03-07-2024, 09:08 AM #1
Rick G. Rick G. is offline
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4RUNNER Tailgate Badging

Why are the two nís lower case letters on the tailgate badging? Iíve never paid any attention to this before, but my neighbor noticed, and asked me a few days ago, and I was unable to answer.

Additionally, it looks like it could be argued that the U (u) is also lower case, and they just used one of their lower case nís and turned it upside down.

Kind of a hodge podge of caps / lower case letters back there.
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Old 03-07-2024, 09:42 AM #2
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All vehicle emblems are designed by the manufacture in their design department. I feel a group of engineers that are highly paid by Toyota try to design their emblems with much thought and want an emblem that is different than just a name, in other word when you look at their emblem just by design of the letters is says Toyota 4Runner. No difference than Jeep and not JEEP, Kia of course their new emblem which says Kia, but very different looking with the letters done very modern looking. All manufacture what their emblem or logo on their products to identify their product by sight and not so much how it is spelled, or written correctly.
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Old 03-07-2024, 11:11 AM #3
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Quote:
Originally Posted by Rick G. View Post
Why are the two nís lower case letters on the tailgate badging? Iíve never paid any attention to this before, but my neighbor noticed, and asked me a few days ago, and I was unable to answer.

Additionally, it looks like it could be argued that the U (u) is also lower case, and they just used one of their lower case nís and turned it upside down.

Kind of a hodge podge of caps / lower case letters back there.
There is a trademark issue with any badging to prevent anyone else from using it. There is a specific font, size and sometimes colors, depending on where the logo is used.
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Old 04-02-2024, 09:29 AM #4
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Quote:
Originally Posted by Rick G. View Post
Why are the two nís lower case letters on the tailgate badging? Iíve never paid any attention to this before, but my neighbor noticed, and asked me a few days ago, and I was unable to answer.

Additionally, it looks like it could be argued that the U (u) is also lower case, and they just used one of their lower case nís and turned it upside down.

Kind of a hodge podge of caps / lower case letters back there.
I've never thought of it either but it's an example of "stylization." Kind of like the names various musical artists use. For example, Eminem = M&M or MM which are the initials for Marshall Mathers.
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Old 04-02-2024, 10:22 AM #5
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I wish there were a replacement tailgate trim piece that was smooth and completely eliminated the letters. I prefer that clean look.

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Old 04-02-2024, 10:47 AM #6
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oh the irony...the OP is posting about the format of the 4r logo and yet his picture needs to be rotated to landscape.
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Old 04-03-2024, 08:46 AM #7
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Here is my tailgate badging on my new 2024, it is a metal TRD emblem. [IMG]DSCN4637JPG[/IMG] Sorry, still trying to figure out how to include pictures in my Reply's. I click on Insert Photo but the box it takes me to is unknown on how to do it, thanks for any help.
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Old 04-04-2024, 09:48 AM #8
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Quote:
Originally Posted by trainman605 View Post
Here is my tailgate badging on my new 2024, it is a metal TRD emblem. [IMG]DSCN4637JPG[/IMG] Sorry, still trying to figure out how to include pictures in my Reply's. I click on Insert Photo but the box it takes me to is unknown on how to do it, thanks for any help.
Click on the paperclip, not the image icon. You want to attach from your device and not from a picture on the Internet (unless that's where it is)

Click on Browse to locate the picture, select it, press Upload (uploads) press 'close window'.
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Old 04-05-2024, 09:39 AM #9
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How ironic... the original poster is discussing the format of the 4R logo while their own picture needs to plinko be rotated to landscape orientation.

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Old 04-10-2024, 09:42 PM #10
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Quote:
Originally Posted by trainman605 View Post
I feel a group of engineers that are highly paid by Toyota try to design their emblems with much thought and want an emblem that is different than just a name
As an engineer myself, I can promise you we don't get any say in logo design, naming, marketing, etc.
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Old 04-11-2024, 08:14 AM #11
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Well, there are real engineers and then there are software engineers. And train engineers of course.

AND THEN we have...

"Marketing engineers are an essential part of a company's marketing team because they apply technical knowledge to sales and marketing campaigns."

As to the original question, I can't see the hind end of the truck from the driver's seat, so I don't much care what's back there. Unless I'm towing my boat, then I care what's behind me.
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Old 04-11-2024, 02:42 PM #12
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Quote:
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Well, there are real engineers and then there are software engineers. And train engineers of course.
I'm the kind that requires an engineering degree ;)

Quote:
Originally Posted by johnbt View Post
"Marketing engineers are an essential part of a company's marketing team because they apply technical knowledge to sales and marketing campaigns."
This is the first time I've heard the term "marketing engineer," but a quick look at the career description makes it sound like they aren't involved in designing logos either. Sounds like they're essentially data/business analysts, not graphic designers.

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