Not sure if it was invoice, since i couldn't get a definite invoice price online for the 2017 with the add-ons.
MSRP $40,494
Paid $37,500 before TTL
About 7.5% discount which isn't the greatest deal compared to others in different regions, but decent for Bay Area prices.
I dealt with...
Don't go to Putnam Toyota in burlingame. They are pretty much a no haggle dealership. I got a decent quote from SF toyota, but ended up buying from Tracy Toyota cause they gave me the best deal.
Wife and i was in the same situation. Decided to pull the trigger since we really love the 5th gen look, and would be happy with it for years to come even if 6th gen comes out end of this year. Plus it's not guaranteed you would like the look of the redesign also.
Thought this might be helpful for someone in this forum. There is a Cement Pro available in the bay area at Putnam Toyota in burlingame CA.
https://sfbay.craigslist.org/pen/ctd/6036769589.html