The only way Toyota could justify a massive price increase is if they pair it with a massive feature set and performance increase, in which case they would be knowingly shifting their target market.
I've heard rumors/speculation that the Gen 6 4Runner will be tasked with (partially) filling the shoes of the now-defunct North American Land Cruiser.
Is there any merit to this?
I thought it was widely believed that the 'Runner will come before the Taco as the Gen 5 'Runner design dates all the way back to 2009.
I may be wrong, however.
I feel like the competition is all moving toward increased efficiency with a simultaneous increase in performance, and that Toyota shall be no different.