You need to make a name for yourself. You can make it easy with a sale with a kick ass theme. Metaltech normally does a tax sale about now. The sale is good, but taxes are lame. It is a good time because people are building up their shit for summer.
The original Mad Max, the best post apocalyptic Aussie movie of all time and some of the most bad ass rigs of all time, was released 12 April 1979. Do a Mad Max sale!!!!
You are the goto guys for outback tested IronMan4x4 in the US. In honor of offer discounted the new FOAM CELL PRO lifts. Throw some of your armor in, maybe a few ARB items. You could run a contest for Mad Max inspired rigs using your stuff.
To help push the idea, I will print you one of the skull shifters from Important Joe's War Rig. Keep it for yourself. Use it as a tap handle, replace the old 50 cal round. Or use it in one of your show rigs. I could be convinced to print out a one or two more things to give to the guys around the shop.
Ride Eternal
Shiny and Chrome