Went to two Toyota Sunnyvale and Stevens Creek Toyota yesterday to look at some trucks. Been toying with the idea of maybe trading up for something different. And well in short, I am very happy with the two Toyotas I have now. Tacoma, Tundra, and 4Runner were all marked up $2500. I saw a Land Cruiser Heritage Edition and a Sequoia Platinum that weren't but I figured it's because they are so expensive to begin with.

So what gives? Is this just a Bay Area thing or is this BS happening everywhere else too? I remember them marking up TRD PROs and the LC200 Heritage Edition but never the entire lineup. I think even Venture Editions were marked up in the summer.

supply and demand?

the new import and export fees?

tariffs?

It's the bay area. Everything's marked up.

I was thinking imports but Tundra is made in Texas. So I don't think that would cause them to mark up all the trucks.

Maybe 4WDs are just getting really popular now because of the pandemic?

I have generally heard good things about Toyota San Francisco but it's a bit too far from me. But yeah most of the South Bay Toyota dealerships seem to be jacking up prices on all the 4WDs. Just seems kinda ridiculous. I mean, I've been a Toyota truck enthusiast for a really long time, but mark ups on an already old lineup is insane. I mean the newest 4WD is the Tacoma and that came out in 2015 for the 2016 model year.

Tundra is still pretty much the same model from 2007
Sequoia is the same since 2008
4Runner is still the same since 2010
Land Cruiser since 2008

Hard to justify with a markup on top of that.

ya got that right! Don't ever remember it being this bad though.

WC Toyota charged my daughter $300 to change the battery on her FJC 2 years ago.

I don’t buy cars here. Drive to Roseville or something.