Having owned 2 YJs and now currently owning a 4th gen V8 4wd limited, I can definitely say I prefer both depending on the circumstance. My 2nd YJ was an 87 with brand new metallic cherry paint lifted 6.5" on 35s and had a Chevy 350 swap with an auto tranny and Ford 8.8....I absolutely LOVED it. I was a beast and I never put it in to 4wd once haha. It pulled many people out and looked great doing it too. However it was my daily at the time when I was starting college and ended up costing me many late nights under it fixing various issues. If you enjoy turning a wrench on vehicles and have a secondary vehicle with all the creature comforts and good mpg I would recommend a jeep. However I hate JKs and all cherokees....As far as 4runners go, I have owned mine for a few weeks now and it continuously impresses me with its abilities. It has a ton of power, feels like a tank in 4Lo, looks amazing, and has ALL the creature comforts I want. For daily driving with slight offroad use, I choose 4runner all day long. For high school parking lot showoffs, and general offroad abuse along with cool factor I choose Jeep. Couldn't keep a smile off of my face when driving the jeep...but I wasn't smiling when I had to fix something EVERY week.