It seems most Ray10 colors went live around 6:01 pm PST. Black 17x8.5 were sold out by 6:02. Gunmetal and Bronze sold out about 1 minute after that. All colors and sizes for Ray10 sold out as of 6:05.
I was fortunate enough to get 4 gunmetal Ray10 17x8.5s right at 6:01 pm. Bizarre wheel buying process, that's for sure...
Amateur tip: make more Ray10s --> people buy more Ray10s --> you get more money --> you also get free advertizing --> more people want Ray10s --> begin cycle again.