I've been resisting the jump on the Yeti bandwagon and becoming yet another Yeti Fanboi poser, but a friend of mine got one of these and swears by it. I may have to break down and jump on the fad and get one. I hope doing so won't be a gateway to a dark life in which I begin to live for all things Kardashian...

Not saying they're not great coolers, I think they are, but they've become somewhat of a "trendy" thing for the suburbanites. I typically avoid such trendy things for fear of looking like a wanna-be douchebag. Yet it doesn't bother me to drive my 4R Trail to the mall. Hmmm... Guess I'll be buying some Yeti gear!!