6th generation brochure

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fkheath

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I've been watching for the brochure for the 6th gen RAV4 on the Toyota web site. (Toyota PDF Brochure | Download Free PDF Brochures for Toyota Vehicles) They have always had the 5th generation brochure available, but no 6th generation.

But today, when looking, there are NO 4Runner brochures shown, not even for the 2024 4Runner. What gives?

Is Toyota trying to tell us something, like they are not going to sell the 6th generation after all?

Edit: I've also been looking for a brochure for the new (2024) Land Cruiser, but Toyota has never put one of those out. Is Toyota going out of the brochure business?
 
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fkheath said:
I've been watching for the brochure for the 6th gen RAV4 on the Toyota web site. (Toyota PDF Brochure | Download Free PDF Brochures for Toyota Vehicles) They have always had the 5th generation brochure available, but no 6th generation.

But today, when looking, there are NO 4Runner brochures shown, not even for the 2024 4Runner. What gives?

Is Toyota trying to tell us something, like they are not going to sell the 6th generation after all?

Edit: I've also been looking for a brochure for the new (2024) Land Cruiser, but Toyota has never put one of those out. Is Toyota going out of the brochure business?
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That's a humorous thing to say. Yeah, brochures might be going away with how nice they do the websites themselves now.

The 2025 build-and-price tool is detailed and live now. There's also a nearly-fleshed-out specs and comparison section.
 
testrider said:
I'm afraid that most brochures already went the way of dodo bird now that web pages are much more interactive.
Click to expand...

True for many manufactures, and Toyota stopped distributing paper brochures to the dealers and giving them out at auto shows some years back.

But the Toyota brochures have always been available on-line, and many of the 2025 models already have brochures listed on the Toyota web site.

I like the Toyota brochures because they are very detailed and have beautiful photographs.

One interesting note on the brochures: you will often see photographs of Toyotas in the desert southwest or high, rocky mountains. I believe that is because Toyota has an office in Salt Lake City (Utah), near me, where promotional materials are prepared, and some prototype testing is done.
 
fkheath said:
True for many manufactures, and Toyota stopped distributing paper brochures to the dealers and giving them out at auto shows some years back.

But the Toyota brochures have always been available on-line, and many of the 2025 models already have brochures listed on the Toyota web site.

I like the Toyota brochures because they are very detailed and have beautiful photographs.

One interesting note on the brochures: you will often see photographs of Toyotas in the desert southwest or high, rocky mountains. I believe that is because Toyota has an office in Salt Lake City (Utah), near me, where promotional materials are prepared, and some prototype testing is done.
Click to expand...


I absolutely agree! With web sites, even though they are more interactive, finding the right info may still be tedious: click, click, click, oops, not this one, back, back, back, click some more... :wink2:
 
Here is a PDF from Toyota that shows all the options. I think it's a dealer reference sheet.

When new 4runner brochure gets uploaded, it should be available at the following URL

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