OP: Thanks for sharing the article. Nothing new yet nice reading.
As - far as the hatred toward the TRD Pro. I've been on this site for only a few days, but there is definitely something to it. I dont know why.
I have owned more then my fair share of automobiles and TRD Pro is my first ever brand new Toyota. It is definitely a very capable package. Some might think its just a bunch of stickers or branding, but it actually is very capable, and I would say it closely matches the off-road capabilities of a Jeep Rubicon in stock form and trounces the Rubicon in terms of on-road manners.
Also - there is something to the a factory-engineered suspension and lift. I have modified a Jeep to the extreme. Its fun. But the factory engineered stuff has warranty itself and does not void warranty that modifying a vehicle can. It does not squeak and is comfortable. Toyota is doing what Ford has done with the Raptor. Why is that so hard to digest?
Yeah - one cany buy a Trail and then get better wheel, tires, lift, suspsnsion blah, blah, blah. Or one can get a TRD Pro and use its capabilities to the fullest. If something goes wrong take it back to get it fixed under warranty. And I bet the resale would be easier and higher than a modified **anything**.
I am glad Toyota offered the TRD Pro package. It fits the bill for me, and I suspect many.
Cheers!