This is just a pro-fanboy post.
I have a M.A. in a field that us heavy on quantitative research, so I know how to read b.s.
I won't say this is b.s., but it has a high b.s. potential.
This study is in house, meaning literally everything it says is suspect. They have a product to sell, which includes getting people to do it.
The study is 7 years old.
In my opinion, if it isn't a 3rd party with motive other than tesearch, then don't trust it.