You could, in a sexist way, say this is targeted to women...but even then, my wife LOVES my '14, she is putting her coins together to get herself a used Limited soon. I brought it home, she looked at it and "i dont like it" has become "do you mind if..." as i watch her drive away.
Because, yeah, everybody wants to use their 'kick' to open the trunk...
and, yeah, everybody needs the seat to vibrate and the dash to beep when they forget to actually steer/drive the vehicle to keep it in their occupied lane...
My question would be why is Ford targeting 4Rnnrs in an ad like that anyway? Seems T4R shoppers arent the same as Explorer shoppers...we want trucks, they want big cars...nothing wrong with that, just the difference between people who want chocolate vs the people who want hard candy...IMHO