I dunno man, I've gotta respectfully disagree. I work in the automotive aftermarket (totally unrelated to offroad stuff) and people always complain that our stuff is "too expensive," but we struggle to make a profit. People always underestimate how much it costs to design and manufacture stuff in the USA. Everyone cries out when everything is made in China, but ***** and moan when US-made goods cost more, especially niche automotive products. There's a reason automotive aftermarket companies come and go every 5 years or so, and a lot of the time it's because they don't value their overhead appropriately and sell their products at an unsustainable price. Sure, it's enough for one guy to keep the lights on in a garage, but not enough money for him to grow, buy production equipment, and hire more guys. Eventually he's gonna get tired of it, and close up shop. Wash, rinse, repeat.
Also, to the "bullies" thing, I used to work in corporate R&D, and from what I've been able to read, Gobi weren't really dicks. They protected their patent. That "other" rack was a pretty obvious copy. It's pretty easy to work around a patent if you look into it hard enough, and sure the David/Goliath thing makes a great story, but Gobi is hardly a Goliath. I think I saw somewhere they've got under 50 employees? That sounds like "barely successful" to me. It's not like Gobi is the ONLY company making roof racks out there. I don't think it's unreasonable to protect their design.
/rant