I figured it was because they had the 5th gen body with new bumpers and AutoYa.info URL all over the truck. The same guys that have that Youtube channel.
Toyota has a history of show stuff off at car shows and releases, not videos on Youtube.
Judging by how often I see news about "renders" in my Google news feed, I'd say there's a good chance that lots of people are getting conned by these photoshops. I don't mind that the photoshops exist, but why do they get such news coverage?