What would you pay for a new Army Green TRD Pro 4Runner?

If this was a redesign then I could see 60k. But same tired engine, transmission and body style. Psssshhhh..cra-zay. But atleast resale is awesome!
 
See you on the road :)

We just bought an AG TRD Pro here in Denver. Autonation wanted 10k over MSRP, but all were already sold. Stevenson Toyota had no premium over MSRP but all were sold and they couldn't get any more in. Ended up at Groove Toyota and paid MSRP+5kPremium. Had to wait 3 weeks, but it came in yesterday.

Couldn't find anything that wasn't already on hold for someone within 500 miles or so.

Stevenson said I could order a 2021 Lunar Rock, but they said it would be several months out still.

Ended up paying 4k over MSRP at Groove Toyota. Picking it up late next week.

I couldn't get any other Denver dealer with inventory to even match the 4k. They were all firm at 5k and let me walk...

Solid experience so far with Groove. Karen has been a delight to work with!

I found some for MSRP but they were all on the east coast.
 
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Ended up paying 4k over MSRP at Groove Toyota. Picking it up late next week.
Solid experience so far with Groove. Karen has been a delight to work with!

I found some for MSRP but they were all on the east coast.

Wow, what's up with the markup on these things in Colorado right now? Seems crazy to me.

Then again, I think I saw more AG Pro's on my week long trip through Ouray, Telluride, Crested Butte and Grand Junction than I have seen the last 6 months down here in Phoenix...

I feel like all the AG 4Runners in the US are shipping into Colorado :). If people will pay $10K over MSRP from Autonation there, I guess it makes sense.
 
Took an hour of negotiating and tears from my fiance about me ready to walk to get an army green at msrp here in Colorado few weeks ago. I told them Mountain States toyota would sell me one at msrp and I would go there and they went from 5k markup to 2.5k markup to 1k markup to msrp after a couple late night phone calls to SM and GM. They told me "congrats, no one has ever got a pro at msrp here let alone the special color, don't tell anyone."

Autonation guy was bragging to me about how they were selling them at 10k over which I thought was a weird move to a potential customer.

Definitely tough to negotiate though, they know they would have no problems selling to the next person at markup here in Colorado.

You want a real laugh? Look at the AGs for sale at Urban Motors near Denver
 
Took an hour of negotiating and tears from my fiance about me ready to walk to get an army green at msrp here in Colorado few weeks ago. I told them Mountain States toyota would sell me one at msrp and I would go there and they went from 5k markup to 2.5k markup to 1k markup to msrp after a couple late night phone calls to SM and GM. They told me "congrats, no one has ever got a pro at msrp here let alone the special color, don't tell anyone."

Autonation guy was bragging to me about how they were selling them at 10k over which I thought was a weird move to a potential customer.

Definitely tough to negotiate though, they know they would have no problems selling to the next person at markup here in Colorado.

You want a real laugh? Look at the AGs for sale at Urban Motors near Denver

The whole thing blows my mind. There were deals below MSRP to be had around the shutdown in March and April. I got mine in November 2019 with no haggling at MSRP (had a line on it for almost 6 months though with the same guy I worked with for my 2016).
 

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