Newer vehicles may not have the "sulfur mod"
If I understand the situation correctly, the sulfur mod TSB is not automatically implemented in newer 4Runners. Rather, it's something they will do on an as-needed (as-demanded?) basis. They change out the cats (probably to ones with more nickel in them) and reprogram the ECU. There are reasons (for Toyota, at least) to avoid doing this mod to every new 4Runner. I've heard that they're trying to reduce or eliminate nickel in cats, and that the ECU mod may have a small negative impact on gas mileage, since it *may* cause the engine to run very lean less often. It's apparently lean operation that deposits sulfur compounds inside the cats, and rich running (when you're pressing down farther on the accelerator) that burns it off to produce the smell.
For those who suffer from the smell and don't have the rear window down, try turning recirculate off (fresh air on) and keeping the HVAC fan on low at least. There is reason to believe the reason you smell the sulfur is that it's coming in backwards from the cabin air exhausts at the bottom rear of the vehicle.
Has anybody had the smell when the air selector is on fresh and the fan is on and the windows are up?