For what it's worth. I am not sure if this applies to projector style lamps, but higher output lamps, such as Sylvania Silver Star and Silver Star Ultra in my experience burn out quickly.
In an '06 Honda CR-V I used to own, my low beams would last a month or less. After replacement under warranty a couple times each, I gave up and went back to OEM and never had an issue thereafter.
On the CR-V and many other cars with headlamp parabolas of that type, the bulb had a little "umbrella" (for lack of a better word) over the tip of the bulb. This umbrella actually reflected light from the end of the bulb back to the parabola for projection out. My thinking was that the bulb was overheating and burning out prematurely.
Projector lamps, such as those on our 4Runners (I also have an '18), I assume don't have any heat trapping features. However, I really don't know what they look like inside their housing, nor their design, as I've not changed them on my 4Runner or my '12 Subaru Outback (also with projector lamps).