Chrome painted plastic, which probably costs the factory bout 1/10 of 1 cent to make. Haha. I only bought the "iForce V8" badge because I think 4runners should have it standard, but I would never pay that much for a whole new set to paint them, or pay 200+ to have them black pearled. But I guess if you are running out of mods to add to your truck like some of the people on here, you start thinking about excessive things to add, when you really don't need it.