I just went through pricing 4runners (just bought mine, but searched for a good month). What I noticed is that, although the resell value is strong, many sellers are overly optimistic and have too high a price. Why too high? Check the days listed, so many of them were like 80+ days..........that's too long if you are serious about selling a car. Ones that came in at good value, sold rather quickly.
So many of them are mismarked, even by Toyota dealers! People call a limited a trail, or some other trim level mix up. I saw many that said Nav that actually didn't have nav, just a premium radio. 2010-2013 I was seeing them actually sell for $20-26.5k, and 2014+ 27k on up. 2014/2015 Trail seemed to be in the 26-29k and Trail Premium about 32k on up.
^Quoting an older post, but this is exactly what I've encountered since beginning my search. I've been looking at 2010 through 2013 trails and even private sellers are marking them up an extra $3 - $5K over KBB and NADA. It's crazy.
It used to be that people sold their rides privately, rather than to a dealer, so that they wouldn't lose money. Dealers were known for low balling, and not really paying "blue book" value for a car; and buyers would look to private sellers because a good deal was almost always guaranteed.
It seems that now, part of the problem, is that private sellers see dealer prices on the net, and figure they should sell their ride for the same dealer price, forgetting that dealers factor in advertising costs and reconditioning, and just overcharging in general. There's almost no point in buying from a private party unless the seller is willing to negotiate such a reasonable offer that it wouldn't make sense to buy new. Plus, taxes and fees still have to be paid on a private party purchase.