I read all the articles talking about emailing all the dealers at once, and I tried a variation of that with the 11 local dealers, but I found that none of them took me seriously. They were far more willing to give me a good price if they met me in person or spoke over the phone.
I think part of it is them understanding you are serious, and another part is them being terrified of putting an offer in writing by email, as they expect you to email it to everyone else.
Maybe in a more competitive market or with a higher volume car it would be easier. But I found I had to resort to speaking with everyone if I wanted to get their actual best price.
It's because the dealerships know all the same 'tricks' everyone else does, haha.
One of my apprentices has been truck shopping for the last couple weeks - he's been to a bunch of places, phoned a few, etc for some basic prices and to see what they have. He's made a couple lowball offers, but nothing too serious.
As the experienced voice of reason, I told him to not make any impulse decisions and to make sure he checks out all his options. I used the analogy of courting a beautiful woman - you don't want to seem too desperate, so play it cool and don't seem needy.
Lo and behold, a couple weeks later and most of the sales guys he's chatted with are phoning him now and leaving voicemails asking for a call back. Again, I told him to play it cool - wait a few days before returning their call.
It's all just a game. An elaborate ballet. The trick with buying a vehicle is to take it slow. Do your research and decide what you think you want to pay. Make sure you're well-versed enough about the vehicle/options that you know as much or more than the salesperson. I always joke that I don't go vehicle SHOPPING, I go vehicle BUYING - that is to say, I know exactly what I want/need before even heading to a dealership.
Bottom line: as the prospective customer, YOU are the one in control and they want your business. Just shop around and the right deal WILL come along.
As a side note, can you tell the oilpatch in Alberta is slow, haha? Nothing like downtime from work to give me the time to type out long-winded BS about vehicle shopping, haha.