Current Prices on 6th Gen 4Runners

[88Center]

Looking around at dealerships and not many to choose from yet, even at the larger dealerships in Socal and Norcal.

 

[papadop88]

Typical Norcal dealers still putting markups on new vehicles. They are notorious for that. Crazy stuff.

That said, the Pros and some of the limited trims produced are slowly trickling in, so there isn't much out there in terms of inventory. So of course they're going to mark them up right now to see what the market demand dictates. If they sell them at these mark ups, especially the Pros, then good for them. Someone was willing to buy it. If they don't sell them, then dealers will remove ADMs in a few weeks. Just because they get ONE Pro every few months doesn't mean they must sell it right away. They have some time.

The market always adjusts itself...

 

[TeryT]

So what model is the cheapest i-Force Max (hybrid)? Are they all over 60k?

 

[Lemming]

Fast forward to July of 2025, and Im not seeing any dealer markups anymore. In fact, one dealer in Durango, CO seems to be marking down by $2000.

EDIT: I just looked, and the closest dealer to me is discounting a base SR5 4WD for $2462.

So, things seem to be moving in a good direction!

 

[TeryT]

F

EDIT: I just looked, and the closest dealer to me is discounting a base SR5 4WD for $2462.
!

Wow - for that awesome price, please buy me like 10 of them! :hat:

 

[Jeff_DML]

Fast forward to July of 2025, and Im not seeing any dealer markups anymore. In fact, one dealer in Durango, CO seems to be marking down by $2000.

EDIT: I just looked, and the closest dealer to me is discounting a base SR5 4WD for $2462.

So, things seem to be moving in a good direction!

you need to come to San Diego, 4k markups on even SR5:nono::moon:

 

[88Center]

So what model is the cheapest i-Force Max (hybrid)? Are they all over 60k?

Toyota.com and click build. Shows base prices.


TRD Off-Road i-FORCE MAX

Base MSRP: 52,490


TRD Off-Road Premium i-FORCE MAX

Base MSRP: 58,270


Limited i-FORCE MAX

Base MSRP: 60,700


Platinum

Base MSRP: 63,360


TRD Pro

Base MSRP: 67,400


Trailhunter

Base MSRP: 67,400

 

[thatoneguy]

Fast forward to July of 2025, and Im not seeing any dealer markups anymore. In fact, one dealer in Durango, CO seems to be marking down by $2000.

EDIT: I just looked, and the closest dealer to me is discounting a base SR5 4WD for $2462.

So, things seem to be moving in a good direction!

Yep, lots of discounts to be had in much of the country now. $2k+ off a base SR5 4WD would be terrific value for a great new offroad SUV.