IF Toyota ever wants to carve
a slice of the heavy duty truck market, it must have a diesel and in a real full size 3/4-1 ton model.
about 60-70% of Ford's heavy duty, about 50% of Chevy's heavy duty, and all of Dodge's heavy duty trucks are diesel.
If Toyota ever wants to be a player in the rural/ssemi rural, couboy country, they must have a diesel. WHile hybrids may be bette in emisisons, diesels are proven 350,000-500,000 mile engines,aand torque.......600 pounds of torque at 1,800 rpm! Dodge's CTS 600 can move a 15,000 pound load in second gear just feathering the clutch at idle. 20 mpg when not hauling. Try that in a hybrid. Cowboys and contractors don't wnat some fancy ass new tech that is still deveoping and would change again in the next 4 years....they want dependable, long lasting powerful engines and they really don't give a crap about emissions. I don't give a crap either. I want a 350,000-500,000 engine that will fire up each and every time, that can pull and pull and pull, and don't need fancy batteries or technology that will obsolete like a Betamax.
Now to overcome the "No Jap rice burner truck here" mentality, Toyota would do well if they can get an engine from Cummins, John Deere, or Caterpillar. Then they have a brad recognition in a US engine--remember that Dodge owners did not buy a Dodge truck--they bought a Cummins engine in a Dodge truck.
Get an 5 speed Allison tranny or equivalent. Make it a full size with Toyota quality...Ford will be crying and GM will be pukin' and Dodge will throw in the towel.