Toyota needs to take its truck more seriously IMHO. The other brands are just blowing right past them in pretty much every category...luxury to off-road. Ford has done their homework with their F150/F250 range of models.
My next car purchase may very well be a F150 Diesel Platinum with FX4 off-road package. My brother is already going to get F250 within the next month or two.
EDIT: Toyota still with its super duper C-frame and drum freaking rear brakes!!!
Toyota has become big enough that the left hand doesn't know what the right is doing so to speak. I'm sure US Toyota is wanting to make a competitor, but Japan Toyota is slowly trying to make everything like a Prius despite it's claims that's not what they want. The on-going drama I get bits and pieces of from FTS and other Toyota guys above the dealership just astonishes me at how Toyota manages to function at all (actually I'm not sure why I'm surprised given how much stupid crap keeps filtering down from up top and how much Toyota seems to not get stuff done right anymore...)
The C-Frame isn't actually a bad thing per-say, I've gone back and forth with a couple people on this and it really comes down to the specific design/construction of each frame and it's application (I was very much pro-boxed frame on everything before really talking numbers, metallurgy, engineering, and manufacturing with some guys). For example a lot of commercial vehicles that handle a lot of weight and are in service for easily a million or more miles run a C-Channel frame, if Boxed was just better in every way you'd see these vehicles running exclusively Boxed units by necessity. I'm not saying C-Channel is better than Box or that Box is better than C-Channel; just that it's not cut & dry in that comparison is all.
That being said, the Hilux uses a completely boxed frame so why Toyota continued that with the 3rd gen Tacoma is beyond me; realistically I would think that since they're basically using a modified Prado 150 frame, they'd be better off just boxing the damn thing anyways. Though rust/corrosion prevention seems to be the typical issue with the US made BOF offerings from Toyota than frame issues (we haven't seen too many guys in the Tundras/Tacomas really messing up their frames and in our area they're treating them like F250's with towing/weight and such... which they really aren't, let's be honest here).
I agree on the Rear drums, I've heard that they still are competitive with disc brakes in a rear application; honestly I'm not convinced of that these days. Sure commercial vehicles use drum brakes (well air-brakes, but roughly similar in operation in regards to a shoe contacting a drum vs. pads contacting a disc), but I think outside of those applications most disc brake systems out perform drums (I could be wrong on that, but I just don't see many passenger trucks really retaining those anymore).
I actually have been interested in how the F-150's have been doing going forward, the first gen Ecoboosts had issues in those vehicles from what a few Ford techs have mentioned to me. The 2nd gen seems to have significantly less issues and while I'm still not entirely sure about the Aluminum body & bed (they should just come standard with a bed liner to avoid that embarrassment from the Chevy commercial, easy solution and would have saved them some trouble) Ford is streamlining the repair/cost aspect of it to make it a rather viable alternative to steel even if you do encounter issues. Chevy is supposedly playing with polymer panels & cabs, it's an odd world we live in; Toyota ha
But so far I'd say the F-150's are a nice product and package and on top of that Ford gets diversification, they offer everything from a base model utility truck, to a fancy wanna-be cowboy luxury model that most real truck owners wouldn't bother with, and even a high-end performance model that's actually built to handle the dirt really well. That's more than Toyota manages to do these days. If I were in the market for a truck I'd probably go with a Ford F250 or Chevy 2500 offering in Diesel, they just make a good product; the Cummins is not bad, but it's wrapped in Chrysler... enough said there.
Toyota doesn't seem to get how to make a good performance vehicle anymore or really listen/understand their customers outside of the Camry/Corolla/Prius market it seems. Sure they can do it on the Lexus side and hire a couple guys to make a 200mhp LC200, but they don't get how to make that type of vehicle to sell to a consumer. The FRS is almost a good vehicle, just about 50hp short of being an all-around amazing little sports car that can carve a mountain road and speed down a highway all at a great price (they should have let Subaru turbo it instead of forcing their D4S system on them). They just about screwed up the Tacoma, seems like every day a new ****-up comes out that needs a recall to fix a vehicle who's drivetrain is better off in a Highlander Hybrid than a small-pickup. The TRD sub-brand/trim is just a joke now, the distance between what TRD is known for and what these TRD badged vehicles really are is disappointing. Not to mention Toyota has probably screwed the pooch with the new Supra, if the FRS, Tacoma, Prius, and a couple other changes in their vehicles have shown the new Supra will most likely continue their theme of "almost there, but not quite" (as for reliability... well we'll see if BMW learns from Toyota bout reliability or if Toyota takes on BMW's lack of reliability); a shame really from a company that used to make a variety of unique and interesting vehicles and when "SR5" actually meant performance and not just base model.
The more Toyota seems to lock itself up with it's internal BS and inability to remember the things that made some of it's vehicles really awesome, the more everyone is going to pass them up. While the Tacoma is holding up mainly because of heritage and loyalty the Chevy & Ford Offerings are just about putting the Tacoma to shame at every aspect.
Wish you the best of luck on that Ford purchase, I imagine you'll be very happy with that F150. They're nice vehicles and while the Tundra isn't a bad truck, they just have more to offer. This Ford Ranger Raptor is just going to further show Toyota's lack of understanding in their customer base, the 3rd gen Tacoma has already shown they care more about CAFE Standards and making a small truck that needs to be driven like a Prius than listening to their customer base and adapting to their needs. I'm surprised that we don't have more returns/trade-ins on the Tacomas given all the issues and annoyances.