How much are people paying for the NEW 4Runner?

Yeah I wish Costco would actually tell you Costco pricing, you just get whatever the dealer tells you Costco pricing is.

If it were as easy as saying "name your best price" then everybody would say that. There's a lot of back and forth, bullshitting and such. Haggling is a difficult thing to get used to, but in exchange for your discomfort you can save more money.

Going in person will make you look more serious, but then you will yourself be more committed emotionally and more likely to accept a less than stellar deal. If you go in person, be ready to walk out when they don't give you the price you want.

Also, Costco pricing can be +250 miles away. Called a few days ago from StL and learned that the closest Costco dealer was in KC... wtf?????
 
I don't every pay dealer fees.

Dealer fees (a.k.a. "doc fees", "administrative fees") are just another way for them to push numbers around. The dealer is definitely making *some* money from you, whether they call it a dealer fee or just lump their profit into the base price.

When I bought my 4Runner we eventually agreed on an "out the door" without discussing particular fees. When it came time to sign the purchase agreement I was amused to see that they had listed a bunch of random fees on the contract and then discounted the price accordingly, so the total was the agreed-on price. Seems like more work for them but I guess moving numbers around is part of their business.
 
The 4Runner is not a comparable product to anything you have listed above. It is a BOF SUV. It has a live rear axle and a transfer case. It is a truck basically and will not ride nor handle as well as those vehicles you listed above.

I know you wrote this a few months ago but I respectfully disagree with this categorization.

It's true the 4Runner is a body-on-frame vehicle but I don't think that precludes comparing it to unibody vehicles. That's not the *only* defining feature about it. When I bought my 4Runner I shopped it against a Grand Cherokee (which is a similar vehicle in a lot of ways) and a Subaru Forester (a little different but similar demographic). BoF construction didn't really matter to me, it came down to other features like cargo space, tow capacity, and Toyota reliability. I also happen to think my 4Runner handles very well on-road with the X-REAS suspension.
 
See, here's the thing; there's really no such thing as an "invoice price". It's a farce. It's a made-up term to make you think you are buying at or near a dealer's cost. When the dealer (or Costco et al) uses this term, the psychology of it is to freeze you from further negotiating, because you *think* you're at/near his cost. Fact is, NO business, neither a hot dog stand, nor a software developer, nor a car dealer reveals their costs.

Generally speaking, average discounts on 4Rs are ~5% off msrp, topping out at ~10% off msrp.

Have you ever sold cars? There absolutely is an "invoice price". I was a salesman and sales manager for a few years and often times, in order to close a deal had to disclose the true invoice price to the customer. Yes, we do use the term to let customers know there is not much wiggle room (thanks to news stories, internet and online shopping everyone wants this). I would reveal honest profit and costs to probably 3-5 customers a month, when selling 15-20 cars on average.

Do most customers truly care to ask, no. Do the customers that ask really understand what "invoice" means, no. Those that do have traveled hours because the vehicle is specifically what they want and they have to have it.

Dealers do, however, have invoice pricing and often times will reveal costs to make a deal. If they don't in your area, I'm sorry for you. Here in the NKY/Cincinnati area we are honest about our prices and show profits and costs in order to let the customer know truly how much we are not making.

:flypig:
 
Have you ever sold cars? There absolutely is an "invoice price". I was a salesman and sales manager for a few years and often times, in order to close a deal had to disclose the true invoice price to the customer. Yes, we do use the term to let customers know there is not much wiggle room (thanks to news stories, internet and online shopping everyone wants this). I would reveal honest profit and costs to probably 3-5 customers a month, when selling 15-20 cars on average.

Do most customers truly care to ask, no. Do the customers that ask really understand what "invoice" means, no. Those that do have traveled hours because the vehicle is specifically what they want and they have to have it.

Dealers do, however, have invoice pricing and often times will reveal costs to make a deal. If they don't in your area, I'm sorry for you. Here in the NKY/Cincinnati area we are honest about our prices and show profits and costs in order to let the customer know truly how much we are not making.

:flypig:

There's an invoice price, but it is not the actual dealer cost, which most salesmen would have you believe. Actual dealer cost is usually at least a couple thousand below invoice after holdback and other incentives. That said, many dealerships will base their salesmen's commissions off of profit over invoice (and thus the reluctance to sell below invoice), so very often a salesman will make only a base commission (~$100) on a car, despite the dealer actually turning a substantial profit.

Even selling a car for invoice, there is dealer holdback. And even selling a car below invoice discounting that holdback amount, there are other incentives to the dealer from the manufacturer and/or distributor beyond that holdback amount.

And even beyond all cash incentives tied to a particular vehicle, there are bonuses and other perks for moving an additional unit, frequently being additional future allocations, manufacturer financing, dealer upgrades and all sorts of stuff that doesn't even hit the balance sheet.

I have both sold cars and done the books as an accountant for a number of auto dealerships of different manufacturers.
 
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More Costco frustration here...

Just quoted $36,298 as the Costco discount on a 4runner with MSRP of $38,062. So it's only $1,764 discount. And it's on a car with a bunch of Gulf States Toyota add-on bullshit that I don't want, so it ends up not even being a discount.

So far I have negotiated better prices on my own w/o costco with other dealers so far, but still only about $2,500 off.

Far cry from many of the guys talking about $3,800 off, $4k off, $4,500 off, etc.

I'll keep shopping for now.
 
There's an invoice price, but it is not the actual dealer cost, which most salesmen would have you believe. Actual dealer cost is usually at least a couple thousand below invoice after holdback and other incentives.

I have both sold cars and done the books for a number of auto dealerships.

Congratulations. I don't think it was stated that invoice was cost, if so I missed that. You are correct, "actual" cost is invoice minus holdback and any incentives available, however as I'm sure you're aware, holdback and incentives aren't paid to the dealer until after the sale. This meaning that just because the cost for the dealer is lower (including holdback and incentives) does not mean that they can or should discount enough to get into that as it's not available to the dealer until usually a month after the sale.

Nowadays with internet sales and online shopping most dealers are almost having to discount to true invoice to make a sale. In the case of the T4R and it's resale value, probably not as much as other manufactures.

To finish this and then get back on topic, yes there is a true invoice price. There are so many other factors that play into a sale though. Financing, trade(s), money down, incentives, etc.

My best recommendation to anyone looking at a T4R: do your research BEFORE you walk in the door. Have two or three identical vehicles available to you and know the prices offered on each. Use that while negotiating. If you have a trade, use NADA not KBB. Cash does not talk, as the dealership makes money off financing so just because you're paying cash does not mean you'll get a better deal. Lastly, do not be afraid to just shake hands and walk away. The minute you lose the deal is the minute you show your attached to the vehicle (most men fall in this category, myself included LOL)

I'm looking at 2014/15 Trail Premiums currently so I can't help much on the cost of a new one.

Good luck!
 
ok????

Dealer fees (a.k.a. "doc fees", "administrative fees") are just another way for them to push numbers around. The dealer is definitely making *some* money from you, whether they call it a dealer fee or just lump their profit into the base price.

When I bought my 4Runner we eventually agreed on an "out the door" without discussing particular fees. When it came time to sign the purchase agreement I was amused to see that they had listed a bunch of random fees on the contract and then discounted the price accordingly, so the total was the agreed-on price. Seems like more work for them but I guess moving numbers around is part of their business.

I am not sure the point you are trying to make? I don't pay Doc fees or Admin fees period. Of course they are making money. I never said they weren't making money but I don't pay a cent more then our negotiated price in my case invoice. They can move them around however they want to include those on their level. I don't pay them my rule of thumb is I pay invoice on my cars.
 
Hey guys!

Was hoping to get some input,

Been looking at some 2016 TE models and been getting quotes from dealers or trying at least.

one of the quotes I got was 39,921otd. 36,300 before ttl.

Here is the options that was part of the vehicle,

Cargo Cross Bars
Keep It Wild Savings
Kinetic Dynamic Suspension System
Radio: Entune Premium Audio with Navigation
Carpet Floor Mats & Carpet Cargo Mat

This is a a dealer in the Los Angeles area.

What do you guys think of this pricing?

Thanks!
 
Hey guys!

Was hoping to get some input,

Been looking at some 2016 TE models and been getting quotes from dealers or trying at least.

one of the quotes I got was 39,921otd. 36,300 before ttl.

Here is the options that was part of the vehicle,

Cargo Cross Bars
Keep It Wild Savings
Kinetic Dynamic Suspension System
Radio: Entune Premium Audio with Navigation
Carpet Floor Mats & Carpet Cargo Mat

This is a a dealer in the Los Angeles area.

What do you guys think of this pricing?

Thanks!

Looks like a decnt price. I paid 40,500 otd for same model and specs + remote start. I purchased in Carson, CA
 
Oregon
2016 SR5 4x4 3rd row $35,181 OTD. Was quoted $34,900 for the same vehicle- and I mean the actual same vehicle- I had the VIN#. But that sales guy went on vacation and didn't call me for 5 days. Nor did he take my deposit when I was onsite - so he could secure the car.
Selling dealer took deposit over the phone and secured the vehicle from other dealer who actually had the vehicle - called me back in an hour and all was done.
Actual dealer who had the vehicle on his lot in Wilsonville quoted me something
over $36k.
 
More Costco frustration here...

Just quoted $36,298 as the Costco discount on a 4runner with MSRP of $38,062. So it's only $1,764 discount. And it's on a car with a bunch of Gulf States Toyota add-on bullshit that I don't want, so it ends up not even being a discount.

So far I have negotiated better prices on my own w/o costco with other dealers so far, but still only about $2,500 off.

Far cry from many of the guys talking about $3,800 off, $4k off, $4,500 off, etc.

I'll keep shopping for now.


Try this website:

2016 Toyota 4Runner Information


You can go through and choose trim and options and then it will get you a discount certificate with nearby dealers. I did this to get a $3,148 discount on the model I wanted with a dealer 100 miles away but they had closer dealers too that just didn't offer as much discount. Hope it helps.
 

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