How much are people paying for the NEW 4Runner?

That's a good starting point to gauge dealers but there is always more room to haggle. The leverage one holds typically is maximized through one on one negotiation AND pitting dealers against one another.

I found the e-price quotes always come down when challenged.
 
10% sounds good to me. I only got a little over 8% off, although I did get a no-deductible 6/75 Platinum warranty for $550.

I'm curious how many '16 TEPs are left on their lots. It would be sad to lose a good deal by having them all sold out before you decided. I bought the last one around here the end of November.

For the heck of it I just searched. There's one TEP and it's 54 miles away, not at one of the 3 local dealers. The internet price is only $2k off sticker.

Good luck with whatever you decide. You could be driving one today. :)

John
 
I posted this in another thread, but wanted to post here as well.

Invoice is just part of the puzzle though, but can be good for comparing deals between buyers. It is not necessarily the best negotiating point.

Just remember that invoice does not equal dealer cost. Toyota holdback is usually around 2% of base MSRP (without options). True cost would need to include overhead, which we will never know. Most dealers will want to make at least $500-1000 above their manufacturer cost. Some demand more and get away with it.

The math for manufacturer cost would look like this:

+ Base Invoice
- 2% of base MSRP (holdback)
+ Options Invoice
+ Destination
- Manufacturer incentive
 
I posted this in another thread, but wanted to post here as well.

Invoice is just part of the puzzle though, but can be good for comparing deals between buyers. It is not necessarily the best negotiating point.

Just remember that invoice does not equal dealer cost. Toyota holdback is usually around 2% of base MSRP (without options). True cost would need to include overhead, which we will never know. Most dealers will want to make at least $500-1000 above their manufacturer cost. Some demand more and get away with it.

The math for manufacturer cost would look like this:

+ Base Invoice
- 2% of base MSRP (holdback)
+ Options Invoice
+ Destination
- Manufacturer incentive

Yet people buy below invoice regularly. Is it a matter of stale inventory? Undesirable color? End of month quota? I'm sure that all plays into the funal price.

V
 
Yet people buy below invoice regularly. Is it a matter of stale inventory? Undesirable color? End of month quota? I'm sure that all plays into the funal price.

V

Depending on the numbers, below invoice is not terribly difficult. Also, getting shafted on a trade can offset your purchase price. One of the many tricks dealers have...
 
Finally picked up our 2016 Limited tonight. Had more stuff on it than i wanted but i worked that to my advantage. Price includes exhaust tip, crossbars, full carpet mats, full all weather liners, and cargo cover. Ended up around 11% off MSRP.

MSRP $46,204
Price Paid $41,099

Autonation is also pushing this "theft protection" plan that i refused to pay for, so they backed the charge out (net 0 included above). You can always expect some kind of plan like this from them. Last time it was a paint and interior protection plan. Didn't pay for that either.

I also did well on my trade. I got them to $1500 more than the next highest offer I could get locally. They started off $300 more... worked them up to $1000, and then $1500 at the last minute. This was also $1500 more than auction values here.
 
Hey Guys,

Hope this tactic helps those of you still trying to find a good deal on your next T4R or any car for that matter: (I've come up with this strategy after having spent time selling, brokering and purchasing many cars over the years and it always works)

Step 1: Test drive all of the different trims/models you may be interested in. (Don't talk numbers or give any details about your plan to a dealership)

Step 2: Build/option out the exact vehicle you want (colors, options, accessories, etc.)

Step 3: Locate as many local dealerships as possible and create a list.

Step 4: Create an email template that you will send out to every dealership internet sales department. In this email you should specifically state every option from Step 2 and that the best Out The Door price is the one that will win your business. Also state that you are collecting bids over the next several weeks and will be notifying everyone of your decision once you have all of the quotes. Don't give any superfluous details like what part of town you live in or when you would be able to swing by, etc. (You shouldn't have to set foot into a dealership to negotiate the best price) Some dealers will say they are unable to provide a quote like this but that's BS. If they won't quote just move on to the next one. I add a note specifying that I am not using quotes to "cut other dealer's throats" with pricing, simply seeking the best price. That sometimes makes a dealer less hesitant to provide pricing in this manner.

Step 5: Organize all of your quotes and then go with the best price!

Note: If you're still not satisfied with the pricing you're getting expand your dealership search radius. (I live in Atlanta and ended up going through a dealership in North Carolina who gave me such a good deal on my '17 TRD Pro 4R compared to any local dealerships I couldn't say no)

I also have a payment calculator that I used to use when I worked at a dealership...happy to share with anyone who is interested.

Thanks,

Chris



I've used this method several times. I get employee pricing on Toyota/Lexus, so I've used the same method for my trade in. I told all the dealers that I was buying a 2014 RAV4 Limited with Tech package and trading my 2010 4Runner. Whoever gave me the best trade got my business since the replacement vehicle would be purchased at employee pricing. Worked great.


Sent from my iPhone using Tapatalk
 
Thanks for the info...sales might be sluggish on a Super Bowl weekend; especially in the north east with the pats playing. Gonna go in and see if they are looking to move a 4Runner.


Finally picked up our 2016 Limited tonight. Had more stuff on it than i wanted but i worked that to my advantage. Price includes exhaust tip, crossbars, full carpet mats, full all weather liners, and cargo cover. Ended up around 11% off MSRP.

MSRP $46,204
Price Paid $41,099

Autonation is also pushing this "theft protection" plan that i refused to pay for, so they backed the charge out (net 0 included above). You can always expect some kind of plan like this from them. Last time it was a paint and interior protection plan. Didn't pay for that either.

I also did well on my trade. I got them to $1500 more than the next highest offer I could get locally. They started off $300 more... worked them up to $1000, and then $1500 at the last minute. This was also $1500 more than auction values here.
 
Traded in 2015 Taco try off road with 33k miles for 2017 4Runner limited 4x4 for a difference of $15,600 otd. Paperwork had the 4Runner at $40k even and my taco trade in at $27k.
 
2016 Base SR5 4x4 with third row/nav and only other option was the paint protection MSRP $37870 quote for $36,000 OTD. So it's right at $4k off plus 6.25% sales tax and no other junk. Seems like a good deal to me?
 
2016 Base SR5 4x4 with third row/nav and only other option was the paint protection MSRP $37870 quote for $36,000 OTD. So it's right at $4k off plus 6.25% sales tax and no other junk. Seems like a good deal to me?

If you don mind me asking, which dealer did you work with in DFW?

V
 
$$ paid

$27,995:
2015, 28K mi., Sr5, 2 rows of seats, GPS and backup display, no seat htrs..

Started @ $32K. We were there 5 hrs.. Wife got hungry and had to eat something. We felt like hostages. Test drive was good for me, bad for wife. She fell out of the rear door because it was so much higher than our old Pathfinder and she expected her foot to hit the ground sooner!. I looked back and she was being held up by the bushes next to the door.
We thought the final, final price was $28,995 BUT when we got home and wife realized we didn't take a pic of the 4Runner so she went to the dealer's website and saw that the price was changed to $27,995! We told the manager and he said they would honor the new lower price even though we signed papers. We were pleased and bought it. At time of picking up the 4Runner my wife noticed 5"vertical scratch marks to the paint on both front door upper trailing edges. Sales said that was from tying something across the roof and thru the doors. BUT, the body shop there said it looked like someone tried to break in and forced a wire thru each door to get to the door locks. AND the steering wheel drove about 5 deg. clockwise when driving straight. It was determined that whoever broke in also tried to force the wheel out of its lock position. This car was a Certified one and they fixed everything.
 
New 2016 Trail

New 4Runner owner in Twin Cities. Just picked up a new 2016 Trail in midnight black. Added options were Entune, all weather floor liners and cargo tray, door edge guards, exhaust tip, hitch ball mount and cargo net for purchase price of $34,926
 
Got a dealer down to 9.4% off MSRP on a 2016. Got another dealer down to 9.03% off MSRP on a 2017. Bought the 2017 and got them to throw is many accessories.


Sent from my iPhone using Tapatalk
 
That's impressive nearly 10% off MSRP, what dealer in PA was that?



Actually several PA dealers quoted me in that range. You've got to hammer these dealers if you want a good deal. 20% off MSRP is my starting point on most new cars. Bought a Honda recently at 16.6% off MSRP and bought another Toyota a few years back for 13.5% off MSRP. If you think invoice is what the dealer pays for a vehicle, you are kidding yourself. A dealer offer to sell at invoice doesn't even get me out of bed.


Sent from my iPhone using Tapatalk
 

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