How much are people paying for the NEW 4Runner?

New member here. Went yesterday to drive and most likely purchase a 2017 black TRD Offroad premium. Dealer gave me the run around with the price. Walked out and fleet manager at another dealer got a MGM TRD Offroad premium w/KDSS and Sunroof ( which I hear is very rare) so Ill get it in 3 weeks with the price locked in way lower than the black one . Can't wait!
 
Well.... new from yesterday's post. Local dealership got a black one in stock and called me right away. I paid invoice ($39,625). Couldn't be happier with the service I received at this dealership. 2017 TRD Offroad Premium w/KDSS, rear cargo tray, and floormats in Black
 
2016 SR5 w/ 3rd row seating

Just got a new 2016 SR5 with 3rd row seating. Barcelona red with black interior. Included tinted window, entune with navigation, and floor mats.

Sticker $36,309

Paid $33,300 OTD

Negotiated between dealers in the area. Several said they could not compete with that price.
 
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Got my TrueCar deal!!! (not)

New 2016 Trail Premium

MSRP - $43660
Moonroof (Maybe still standard in 16)
Sliding Cargo Tray
KDSS
Cloth Mats
Phone Cables
ToyoGuard (SE Toyota, Oil Changes, Roadside, etc.)
Toyugly Running Boards

$39000 Out the door.

I usually get one or maybe two deals like this from a dealer and then they stop doing business with me.
 
Don't do it, Rider.

What do you guys think of this deal? I don't think it has KDSS.

Nautical Blue TRD Off Road

MSRP 40710
Sticker 37708
OTD 40754.51 after TTL

I hope it's not too late. Look on cars.com for the one you want, call around and offer MSRP-14%. Then you'll have to add Tax etc. to that. This is if you're willing to shop around. I've traveled several hours to get that type of deal. Usually a small town dealer. Good Luck and for what it's worth I love my 4Runner. I just sold my 2015 Trail Premium that I got for $38500 out the door, pocketed the $4000 and bought this new 2016, same car basically. So yes, I paid the payment for a couple of years, of course, but I'm not ever going to be able to avoid a car payment. But, the value of these things when you're ready to sell is awesome. A great value and when I'm going into the Arizona Strip there is nothing else I would take (except for an FJ). It sounds like an ad but it's not and it's true!
 
2017 trd or

New to forum, bought a 2017 TRD OR, classic silver with KDSS 3 weeks ago.
MSRP $41,575. Paid $37,985 + fees, $39,834 OTD.
 
Just purchased a 2017 4Runner, Limited in Dark Metallic Gray/Rosewood interior for my wife. We added running boards and remote start, 41,400 out the door (bought out of state so we have to pay taxes in our state).
 
Just bought a brand new 16 t4r Trail with KDSS, Entune premium, all weather floor mats and tinted windows for $37,100 out the door. From what I've heard I got a really good deal.


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Looking for this exact rig I think

2017 trd off road premium in metallic gray with moonroof, cargo cover, exhaust tip and all weather floor liners/cargo tray $35,866 before TTL. Comes in on Friday :)

I'm looking to purchase this exact rig. Same color. W/moonroof.
I may add Running Boards.

Do you know how $35,866 compares to the "invoice price"?

I've been poking around at all these prices and it looks like about 12% off MSRP seems to be normal.
 
It appears that Southern California dealerships are not very flexible on pricing. Best I've found so far for a 2017 SR5 Premium 4x4 is $500 over invoice.
 
So how do I find this information?

If you go to the main Toyota website, and select "build & price", it asks for your zip code. That immediately kicks me over to the South East Toyota website. Once I pick what I want, I have the option to see the inventory.

As an example, here are 10 Barcelona Red TRD Pros arriving shortly:
http://2manytoyz.com/toyota/toyotas-arriving.pdf

And if you do the same at the Edmunds.com website, you'll see which ones are at which dealerships in a 200 mile radius real-time. That's what I used to get dealers to compete against one another.

To see the price quote from a dealership, and the purchase order of the one I purchased, follow this link:

http://www.toyota-4runner.org/5th-gen-t4rs/234758-lack-4runners-available-3.html#post2642211
 
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2017 SR5 Premium
Nautical Blue

Sunroof
Four Season Floor Mats & Cargo Tray & Cover
Front Window Tint

Paid: $39,750 OTD
 
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2016 SR5 Nautical Blue with Entune Premium Nav, 3rd Row, aluminium running boards, Cargo cross beams, wheel locks, Premium Carpet Mat Set .

MSRP $36,814
Paid $33,260
 
2017 TRD Off Road Classic Silver w\KDSS
Entune Navigation
TRD Pro Wheels in BFG KO2 265/70/17
Cargo Cover

Paid- $43k OTD (bought on chinese new year, I think it helped and I got lucky having a contact inside the stealership)

I think us Socal peeps dont get the deals cause 4x4 is more luxury in sunny socal. I feel it was a good deal.
 
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2017 TRD Off Road Premium
Only options were the sliding cargo tray and sunroof. Plus the dealer installed the paint protection, front bumper bra, pinstripe. Out the door was 38,387. Not bad IMO. Took delivery Monday and the pinstripes are coming off first chance I have on Saturday. I don't know why the dealers put them on all the new Toyotas on the lot.


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2017 TRD Off Road Premium
Only options were the sliding cargo tray and sunroof. Plus the dealer installed the paint protection, front bumper bra, pinstripe. Out the door was 38,387. Not bad IMO. Took delivery Monday and the pinstripes are coming off first chance I have on Saturday. I don't know why the dealers put them on all the new Toyotas on the lot.


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where did you purchase the car from?
 

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