Purchased a Nautical Blue SR5 Premium in MD for $36,500 plus ttl. MSRP was $39924. It has moonroof, side rails, all weather mats and the convenience package.
Traded in an 08 Honda Accord for which they gave me $4,000. Started things out by going to Carmax and getting a $3000 offer for the Accord which was right in line with the KBB value. Emailed several dealers about the 4runner I wanted and two became competitive with their prices. Took the Accord to both and after some back and forth, they both settled in around $33,000 after trade. I pulled the trigger when one offered more for the Accord to get the price after trade to $32500. (The other was offering a cheaper price on the 4runner, but couldn’t give me close to that amount on the trade). OTD price is always a little unclear when a trade is involved, but I’m looking at it as I got about 8.5% off MRSP plus $1000 extra for my trade.