How much are people paying for the NEW 4Runner?

Purchased a 2017 Nautical Blue SR5
May 2017 in Philadelphia PA area

MSRP 37839
Invoice 35502
Paid 34902 before tax, gov and doc fees
 
To ali89
Probably around 3000 off or more from MSRP
Always...negotiate the price of the car first...
accessories you can buy off from amazon or other toyota parts website cheaper...
 
I've negotiated with several dealers around Dallas/Houston/Austin for a 17 TRD Off Road Premium...Most are OTD door around $41.5K with sunroof, KDSS is hard to find around here for some reason. Working on deals with two dealers right now and they are within a couple hundred of each other. Most of what you see online I've found out is either not available or already sold. One dealer mistakenly shared their "invoice" costs with me, it looks like they make about $3K on every unit.
 
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I've negotiated with several dealers around Dallas/Houston/Austin for a 17 TRD Pro Premium...Most are OTD door around $41.5K with sunroof, KDSS is hard to find around here for some reason. Working on deals with two dealers right now and they are within a couple hundred of each other. Most of what you see online I've found out is either not available or already sold. One dealer mistakenly shared their "invoice" costs with me, it looks like they make about $3K on every unit.

I guess you are referring to Off Road Premium.
Invoice is approximately $2.5-$3k less than MSRP. Even if a dealer sells a vehicle at Invoice, they are still making a good profit. As far as I know, all dealers share invoice price if requested.
FWIW, while I was signing the paperwork yesterday, I asked for a copy of every document and the finance guy was not willing to share one page which I briefly looked at and it showed the base price for a TRD pro @ ~$37,700. I don't know if that's dealer cost but it definitely looked like it based on how he acted.
 
32.5 for 16 SR5 4x4 with most interior options including closing cargo tray. Courtesy toyota in Brandon Florida will deal on everything but the Pro. They were even dealing on the TE. Price doesn't include the dealer fee.
 
I know mine is a couple years old, but i paid $41k out the door for my 2015 TRD Pro (super white). I got a $1000 military discount from the dealership and a $500 discount from Toyota. It stickered for almost $43k, so i paid less than sticker...i thought that was a good deal considering it was a pro.
 
$30k OTD for a preowned '16 SR5. Only 5500k miles. Someone traded it in for a Highlander because "It rode too rough".

I wasn't ready to buy, but couldn't pass this opportunity.
 
I've negotiated with several dealers around Dallas/Houston/Austin for a 17 TRD Pro Premium...Most are OTD door around $41.5K with sunroof, KDSS is hard to find around here for some reason. Working on deals with two dealers right now and they are within a couple hundred of each other. Most of what you see online I've found out is either not available or already sold. One dealer mistakenly shared their "invoice" costs with me, it looks like they make about $3K on every unit.

Im guessing you mean TRD Offroad premium. if so i bought mine in tx with what you describe minus kdss for 40,700 out the door, another guy bought one the same day trd pro for not much more than that.
 
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17 4runner trd pro super white

Just got mine for 43k with an msrp of 44.7k for a super white 2017. Couldnt be happier!!!! Deal just went through today :) My first toyota :)
 
Paid 34K when I got my SR5 last year...traded in with 20,000 miles and they offered me 29K. Should have posted it here.

Darn dealerships!
 
Picking up my new Cement TRD Pro in a couple weeks; paying MSRP at 44,300. Considering the number of dealers I spoke with who were adding 'market adjustment' (gouging), I'll be happy to drive 4hrs across state lines to pick it up.
 
2017 TRD Off road premium + KDSS new

$39500 (Mid July, doc fee included, tax excluded)

There is good discounts for SR5 and Limited versions in Midwest. TRD Off road Prem and TRD PRO are more difficult to find in dealer lots, and there are less incentives. TRD Off road with KDSS is really difficult to find. Toyota inventory search isn't working to locate exact 4runners you are looking for. Many dealers know very little if any about KDSS.
 
Well, it finally got here today, pulled the trigger 2 Thursdays ago, took a week to get a tag and 5 days on a transporter to get here.

Looks amazing. The Cement is great, doesn't show dirt, not too hot, very very happy.:banana:

TRD Pro, only options are roof rack cross-members, floor mats, cargo net and exhaust tip.

Paid $43,400. Pics when I get home...
 

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