How much are people paying for the NEW 4Runner?

I hit up all the known dealers guys were getting great deals from on here in ca and even out of state in Utah and AZ, no one is playing ball. I told them I don't need financing and can come that day and they won't budge. They pretty much all told me my otd price for a 2021 trdor non premium of 47k was great and to jump on it since they can't and won't even match that.

I think deals can be had on leftover 2020s but not 2021s right now
 
I couldn't even get a deal on a 2020 since inventory is so low and the ones that are supposedly in stock are typically gone when I call about them.

Did end up getting a 2020 TRD ORP for a $46K sales price (with predator package) that I'm super happy with, but man, that sales price stung...and that was after shopping for 6 weeks and dealing with 20+ dealerships throughout the Southeast.

The law of supply and demand is in full effect for sure.
 
Did end up getting a 2020 TRD ORP for a $46K sales price (with predator package) that I'm super happy with, but man, that sales price stung...and that was after shopping for 6 weeks and dealing with 20+ dealerships throughout the Southeast.

HOLY SHIIIIIII....
my loaded 19 ORP (Pred steps, TRD Pro wheels & Nittos, cargo area privacy screen, carpet & rubber mats, blacked out emblems, black TRD exhaust tip, etc) was nearly $10K less OTD from a dealership in Louisiana back in October! That is crazy! I knew supply was low, but damn!
 
Dealer in FL trying to get me into a 2021 ORP for $46K out the door and that's the lowest he could do. Telling me that pre-COVID it was easier with incentives and now it's harder to get 4Runners and other trucks in stock so it's going to marked up more. :shrug:

Sounds about right. KDSS is worth the wait and $. I bought my TRD ORP w/ KDSS from Beaver in St. Augustine in July. Great salesman (Bob Harvey). I did have to spend A LOT of time researching the Toyota VIN check site to make sure I got what I was looking/paying for. I did see inventory falling off fast on Tundra and Runners. Ask if they can do any add-on. Bob threw in the TRD rubber mats and they make ALL the difference with kids and living near the beach. If you find one you like within a reasonable distance you can have it shipped to your dealership.. they can trade.
 
I couldn't even get a deal on a 2020 since inventory is so low and the ones that are supposedly in stock are typically gone when I call about them.

Did end up getting a 2020 TRD ORP for a $46K sales price (with predator package) that I'm super happy with, but man, that sales price stung...and that was after shopping for 6 weeks and dealing with 20+ dealerships throughout the Southeast.

The law of supply and demand is in full effect for sure.

That's more than I paid for my '19 Pro last June. Dealers have definitely been feeling the inventory pressure on these vehicles coming from Japan. Domestic manufacturing is going to see a similar strain, according to what I've been reading. As a Tier 1 supplier to a few major brands, we were effectively shut down March - July.
 
That's more than I paid for my '19 Pro last June. Dealers have definitely been feeling the inventory pressure on these vehicles coming from Japan. Domestic manufacturing is going to see a similar strain, according to what I've been reading. As a Tier 1 supplier to a few major brands, we were effectively shut down March - July.

Try to get a Pro now for less than $3,000 OVER MSRP. Not happening in the Southeast.

For shits and giggles, called on a Kia Telluride as well - they wouldn't budge on $6,000 OVER MSRP.

Crazy times.
 
Try to get a Pro now for less than $3,000 OVER MSRP. Not happening in the Southeast.

For shits and giggles, called on a Kia Telluride as well - they wouldn't budge on $6,000 OVER MSRP.

Crazy times.

Experienced the exact same thing in North FL. There was a TRD Pro on a lot in Jax that look BEAT.. but they were just holding tight when I inquired on it back in July. I had one sales guy (BS?) tell me people were putting down BIG deposits n the TRD Pro and coming to get them once they arrived on the lot.

I love the look of the TRD Pro but wanted KDSS (and love it). You could upgrade shocks and wrap a TRD ORP and still be under price of the Pro.
 
Try to get a Pro now for less than $3,000 OVER MSRP. Not happening in the Southeast.

For shits and giggles, called on a Kia Telluride as well - they wouldn't budge on $6,000 OVER MSRP.

Crazy times.

Agreed. A friend tried to get a Telluride/Hyundai equivalent can't recall which, as a company car and there were none available in Western PA/OH a couple months ago.

I was offered 43.5 for my Pro in June by Vroom with new inventory down, they were searching for low miles pre-owned SUVs.
 
TRD ORP price

I just bought a 2020 TRD OR Prem last week in Blue. I would have had a Grey one for a similar "discount".

Sticker was $45,103 - Included Running boards, moon roof wilderness package, blackout emblems, TRD skid Plate and LED Fog lights.
Purchase price was $41,500 including current $1k back from Toyota on 4Runners. Essentially 5.62% below list pre Toyota rebate.

I could have had the Grey one from a different dealer that had an MSRP of $44,184 for $40,700 after rebate from Toyota. Both Dealers are in NY.
 
A dealership out here is trying to get me in a 2021 TRD Pro in Mag Gray for $6k over MSRP.

Granted it's been 5 years since I've looked at prices, but that still seems crazy high to me. Is this the new "normal" for the TRD Pros?

Edit: they just quoted $64,990 OTD. That’s crazy for a Toyota lol.
 
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These salesmen are getting aggressive now. I'm getting calls every day since it's towards the end of the month. He offered me $45K OTD on a 2021 MGM TRD ORP with Toyota rock sliders, keypad entry system, paint protection film (hood & doors) and TOYOGuard Plat but it has to be today or tomorrow if I want it.
 
These salesmen are getting aggressive now. I'm getting calls every day since it's towards the end of the month. He offered me $45K OTD on a 2021 MGM TRD ORP with Toyota rock sliders, keypad entry system, paint protection film (hood & doors) and TOYOGuard Plat but it has to be today or tomorrow if I want it.

Lol agreed. The call I got said “I can do $6k over msrp but you have to come in by 9pm tonight.”
 
Signed the papers on a 2021 Red Off Road Premium Venture no KDSS but with moonroof. It’s been a struggle negotiating and I’ll have to wait 2 weeks as it’s being sent from the port.

MSRP $45,675
OTD $46,900
 
Used truecar and found a leftover white 2020 trd or with kdss from valley hi toyota in Victorville for 44k otd. The best closest deal in socal was longo they had the same one but 2021 for 46750
 
2020 ORP w/sunroof, chrome steps, door guards for 41,5k OTD. NC. Bought Aug 31 (about 3 weeks ago). MSRP was about 45k, got it for 11.5% off msrp around 39.5 +TTL = 41.5.
 
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Has anyone place a factory order for 2021 ORP recently ? I am in PA and have a difficulty getting quotes, or dealers wants me to come in. I am looking for combo not available in my area, but it is build in southeast. The only offer I have so far is 1 K off MSRP, is that that the best I should expect?
 
Has anyone place a factory order for 2021 ORP recently ? I am in PA and have a difficulty getting quotes, or dealers wants me to come in. I am looking for combo not available in my area, but it is build in southeast. The only offer I have so far is 1 K off MSRP, is that that the best I should expect?

Pay no more than invoice minus whatever rebate is available at that time. Some are doing better but this is a good spot to be. Dealer will show you the invoice price if you press them.
 

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